Sales & Marketing

Indirect sales can be an effective way to increase your footprint without hiring additional staff.

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here's what you should know about developing a marketing budget.

Impactful CTAs prompt your audience to take actions that benefit your business, whether that's actually buying a product, signing up for a newsletter or downloading a brochure.

Your business is probably using analytics to predict trends and plan for the future. But don't forget about prescriptive analytics, which leads to concrete decisions.

Here are eight holiday marketing trends to leverage this year.

Optimizing your e-commerce website this holiday season can boost sales and customer satisfaction.

Small Business Saturday is a great way to build up your business and your local economy.

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Direct mail might be less common these days, but it's still a highly effective way to reach customers outside of digital marketing.

See what the major shopping trends are for the 2020 holiday season and learn how your business can prepare for them.

Every business can benefit from offering holiday sales. Here are the best days to run a sale.

Conversion tracking helps you better understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase.

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

Learn what training courses and techniques help defuse difficult customer situations.

Triggered emails can save you time and increase revenue for your business. Here's how to create your own campaign.

Landing pages offer your audience relevant information and serve up your most important CTAs. Here's how to make sure your landing page is optimized to drive conversions.

Email drip campaigns are an easy way to connect with customers and grow your email list.

Here is a guide to choosing the right email marketing software for your business needs. We explain key features, pricing and benefits.

Struggling to pinpoint your audience? Here are several ways to find your target consumers.

Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Learn how to run a successful text message marketing campaign for your small business.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

There is a nuanced difference between advertising and marketing. Understanding this difference is key to building a successful marketing strategy for your small business.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

There are many other relatively inexpensive things you can do to get customers to your business.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Follow these steps to make the best use of Flipboard for your small business.

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.