Sales & Marketing

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.

Learn how your company can create a better website.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Email marketing is evolving to help businesses grow. Learn how artificial intelligence, machine learning and cloud technology will affect email marketing.

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Learn how to avoid these email marketing mistakes that plague small businesses.

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Which program is right for your business?

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Consumers have mixed feelings about personalized ads. How can businesses take advantage of their effectiveness without turning off customers?

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

Learn which of your former favorite companies are no longer around.

Do you need help improving your sales and building better relationships? Try these seven strategies.

Recent studies show that direct mail is still an essential marketing tool. Find out how your business can best use direct mail to target customers.

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.