Sales & Marketing

If you want to succeed at selling, it's important to emulate the traits of those who came before you. These are some of the most important traits that successful salespeople share.

There are many other relatively inexpensive things you can do to get customers to your business.

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Follow these steps to make the best use of Flipboard for your small business.

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Social media has created a culture in which openness and lack of privacy is the norm.

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

While holiday shopping this year, you might want to pay more attention to how things smell in the stores you're visiting. Those scents just might make your spend more.

Nothing gets management's attention faster than negative media attention.

Understanding why they're not buying will help you turn it around.

Who should you really be marketing to?

Customer trust is plummeting. Here's how to improve communication and build trust with consumers.

How a company decides to expand is as important as the decision to expand itself. Dr. Toyah Miller of the University Texas at Dallas discusses adopting a regional internationalization strategy.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Your net promoter score (NPS) can tell you a lot about customer loyalty, but is it enough?

Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Some you love, others you tolerate

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

More brands are turning to projection mapping to transform their advertising into an experience for consumers. Learn more about projection mapping.

Remarketing, or targeting consumers who have already visited your website, is an important part of brands' digital marketing strategies. Here's how it works.

Many factors influence consumers' buying decisions, but a bad logo is very likely to push people away, according to a new study.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.