Sales & Marketing

Struggling to pinpoint your audience? Here are several ways to find your target consumers.

Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Learn how to run a successful text message marketing campaign for your small business.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

There is a nuanced difference between advertising and marketing. Understanding this difference is key to building a successful marketing strategy for your small business.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

If you want to succeed at selling, it's important to emulate the traits of those who came before you. These are some of the most important traits that successful salespeople share.

There are many other relatively inexpensive things you can do to get customers to your business.

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Follow these steps to make the best use of Flipboard for your small business.

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Social media has created a culture in which openness and lack of privacy is the norm.

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

While holiday shopping this year, you might want to pay more attention to how things smell in the stores you're visiting. Those scents just might make your spend more.

Nothing gets management's attention faster than negative media attention.

Understanding why they're not buying will help you turn it around.

Who should you really be marketing to?

Customer trust is plummeting. Here's how to improve communication and build trust with consumers.

How a company decides to expand is as important as the decision to expand itself. Dr. Toyah Miller of the University Texas at Dallas discusses adopting a regional internationalization strategy.

Your net promoter score (NPS) can tell you a lot about customer loyalty, but is it enough?

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Some you love, others you tolerate