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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
How to Reach Your Target Customer
By Katharine Paljug | September 30, 2020

Struggling to pinpoint your audience? Here are several ways to find your target consumers.

Article
7 Ways to (Really) Know Your Customers
By Sammi Caramela | August 26, 2020

Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.

Article
What Are Demographics in Marketing?
By Max Freedman | August 26, 2020

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Article
How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | August 18, 2020

Learn how to run a successful text message marketing campaign for your small business.

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Sammi Caramela | July 29, 2020

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

Article
Advertising vs. Marketing: What's the Difference, and Which Should I Use?
By Max Freedman | July 16, 2020

There is a nuanced difference between advertising and marketing. Understanding this difference is key to building a successful marketing strategy for your small business.

Article
How Businesses Are Collecting Data (And What They're Doing With It)
By Max Freedman | June 17, 2020

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Article
14 Important Traits Successful Salespeople Share
By Max Freedman | June 09, 2020

If you want to succeed at selling, it's important to emulate the traits of those who came before you. These are some of the most important traits that successful salespeople share.

Article
How Do I Advertise on the Internet on a Small Budget?
By Business News Daily Editor | June 02, 2020

There are many other relatively inexpensive things you can do to get customers to your business.

Article
The 3 C's of Driving Sales: Connect, Convince, Collaborate
By Business News Daily Editor | May 29, 2020

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Business News Daily Editor | May 24, 2020

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Article
Small Business Guide to Using Flipboard
By Business News Daily Editor | May 15, 2020

Follow these steps to make the best use of Flipboard for your small business.

Article
4 Ways to Implement Psychology in Marketing
By Business News Daily Editor | May 15, 2020

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Article
What Small Businesses Need to Know About Lead Generation
By Business News Daily Editor | May 13, 2020

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.

Article
Simplicity Is Key to Effective Online Advertising
By Business News Daily Editor | May 06, 2020

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

Article
5 Strategies to Build and Track Audience Engagement
By Business News Daily Editor | May 06, 2020

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Article
Social Media Contributes to Ethical Lapses at Work
By Business News Daily Editor | April 30, 2020

Social media has created a culture in which openness and lack of privacy is the norm.

Article
7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | April 29, 2020

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Article
Design Strategy: How Customers Respond to Your Brand's Colors
By Business News Daily Editor | March 09, 2020

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

Article
The Smells That Make Shoppers Spend More
By Business News Daily Editor | March 09, 2020

While holiday shopping this year, you might want to pay more attention to how things smell in the stores you're visiting. Those scents just might make your spend more.

Article
Bad PR Sparks Fire of Change in U.S. Businesses
By Business News Daily Editor | March 06, 2020

Nothing gets management's attention faster than negative media attention.

Article
Ways to Turn Shoppers Into Buyers
By Business News Daily Editor | March 04, 2020

Understanding why they're not buying will help you turn it around.

Article
To Market Successfully, Your Customer Can't Be 'Everyone' (Op-Ed)
By Business News Daily Editor | March 04, 2020

Who should you really be marketing to?

Article
4 Ways to Improve Communication With Your Customers
By Business News Daily Editor | March 03, 2020

Customer trust is plummeting. Here's how to improve communication and build trust with consumers.

Article
Want to Go Global? Try a Regional Expansion Strategy
By Business News Daily Editor | March 03, 2020

How a company decides to expand is as important as the decision to expand itself. Dr. Toyah Miller of the University Texas at Dallas discusses adopting a regional internationalization strategy.

Article
Is Net Promoter Score Still Useful?
By Business News Daily Editor | February 26, 2020

Your net promoter score (NPS) can tell you a lot about customer loyalty, but is it enough?

Article
Invasion of Privacy: What Consumers Think of Personalized Online Ads
By Business News Daily Editor | February 21, 2020

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

Article
How GDPR Is Affecting Email Marketing
By Adam Uzialko | February 19, 2020

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

Article
5 Celebrity Endorsement Platforms for SMBs
By Business News Daily Editor | February 18, 2020

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Article
Consumers Have Humanlike Relationships with Brands
By Business News Daily Editor | February 13, 2020

Some you love, others you tolerate