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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
What are Indirect Sales?
By David Gargaro | December 15, 2020

Indirect sales can be an effective way to increase your footprint without hiring additional staff.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | December 02, 2020

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here's what you should know about developing a marketing budget.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | November 30, 2020

Impactful CTAs prompt your audience to take actions that benefit your business, whether that's actually buying a product, signing up for a newsletter or downloading a brochure.

Article
Predictive or Prescriptive Analytics? Your Business Needs Both
By Nicole Fallon | November 30, 2020

Your business is probably using analytics to predict trends and plan for the future. But don't forget about prescriptive analytics, which leads to concrete decisions.

Article
Holiday Marketing: 8 Trends That Will Drive Sales
By Sammi Caramela | November 24, 2020

Here are eight holiday marketing trends to leverage this year.

Article
How to Optimize Your E-Commerce Website for Holiday Shoppers
By Marisa Sanfilippo | November 23, 2020

Optimizing your e-commerce website this holiday season can boost sales and customer satisfaction.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | November 23, 2020

Small Business Saturday is a great way to build up your business and your local economy.

Article
Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
By Jennifer Post | November 20, 2020

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | November 19, 2020

Direct mail might be less common these days, but it's still a highly effective way to reach customers outside of digital marketing.

Article
How to Prepare Your Business for Holiday Shopping 2020
By Kiely Kuligowski | November 19, 2020

See what the major shopping trends are for the 2020 holiday season and learn how your business can prepare for them.

Article
Holiday Sales Guide: The Best Days to Offer Sales
By Marisa Sanfilippo | November 18, 2020

Every business can benefit from offering holiday sales. Here are the best days to run a sale.

Article
Conversion Tracking 101
By Max Freedman | November 17, 2020

Conversion tracking helps you better understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | November 17, 2020

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | November 04, 2020

Learn what training courses and techniques help defuse difficult customer situations.

Article
How to Create Triggered Emails
By Kiely Kuligowski | October 27, 2020

Triggered emails can save you time and increase revenue for your business. Here's how to create your own campaign.

Article
How to Create a Landing Page That Converts
By Business News Daily | October 27, 2020

Landing pages offer your audience relevant information and serve up your most important CTAs. Here's how to make sure your landing page is optimized to drive conversions.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | October 12, 2020

Email drip campaigns are an easy way to connect with customers and grow your email list.

Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | October 07, 2020

Here is a guide to choosing the right email marketing software for your business needs. We explain key features, pricing and benefits.

Article
How to Reach Your Target Customer
By Katharine Paljug | September 30, 2020

Struggling to pinpoint your audience? Here are several ways to find your target consumers.

Article
7 Ways to (Really) Know Your Customers
By Sammi Caramela | August 26, 2020

Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.

Article
What Are Demographics in Marketing?
By Max Freedman | August 26, 2020

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Article
How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | August 18, 2020

Learn how to run a successful text message marketing campaign for your small business.

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Sammi Caramela | July 29, 2020

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

Article
Advertising vs. Marketing: What's the Difference, and Which Should I Use?
By Max Freedman | July 16, 2020

There is a nuanced difference between advertising and marketing. Understanding this difference is key to building a successful marketing strategy for your small business.

Article
How Businesses Are Collecting Data (And What They're Doing With It)
By Max Freedman | June 17, 2020

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Article
How Do I Advertise on the Internet on a Small Budget?
By Business News Daily Editor | June 02, 2020

There are many other relatively inexpensive things you can do to get customers to your business.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Business News Daily Editor | May 24, 2020

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Article
Small Business Guide to Using Flipboard
By Business News Daily Editor | May 15, 2020

Follow these steps to make the best use of Flipboard for your small business.

Article
4 Ways to Implement Psychology in Marketing
By Business News Daily Editor | May 15, 2020

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Article
What Small Businesses Need to Know About Lead Generation
By Business News Daily Editor | May 13, 2020

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.