Managing your finances as a business owner is a year-round effort, but the new year offers an opportunity for reevaluation and improvement. If you’re looking to reexamine your fiscal management and make changes in the new year, it’s important to do so responsibly. After all, liquid capital and cash flow is the lifeblood of your business. This guide will help you make your financial resolutions a success throughout the year.
The recent economic landscape brought with it numerous challenges for financial small businesses that are likely to remain in 2023. Inflation is at 40-year highs, prompting an aggressively hawkish stance by the Federal Reserve when it comes to interest rate hikes. Rising interest rates means lending becomes more expensive and, typically, access to capital tightens as well.
Meanwhile, supply chain challenges continue to cause significant lead times on important orders, requiring business owners to plan well in advance. Still, maintaining a complete inventory can be a challenge. This means many entrepreneurs may have had to explain supply chain delays to customers who are already shouldering price increases due to inflation.
For many small business owners, the year ahead will be a challenging one from a financial standpoint. These issues may affect not only small business sales and profits, but also have an impact on larger-scale businesses and some of the biggest companies in the U.S.
Having a productive year begins with planning. The first step toward making this the best year yet for your small business is analyzing your financial situation. Once you have a clear picture of your business’s fiscal outlook, you can take the following actions to improve its position.
Raising prices is never a popular decision, but in an inflationary economy it may be necessary. If you need to increase prices, be sure to communicate with your customers transparently and give them plenty of fair warning. Most customers understand that the current economic conditions have led to price increases at most of the businesses they’ve frequented, so a major backlash is unlikely. Try to avoid increasing prices more than once or twice each year, and keep increases between 5 percent and 10 percent at most.
While customers love saving money, they may also consider low prices as a sign of low quality. Striking the balance between value and cost is key, and while raising prices isn’t easy, it may actually be the best decision for both your revenue and your brand’s perceived value.
If your business has been feeling the pinch from higher prices and costs, then it is up to you to do something about it. If you have bought supplies from the same supplier for a period of time, chances are quite good that the supplier will not want to see you go out of business. Talk to them. Let them know your position and explain how lower prices may benefit your business as well as help you continue purchasing from them.
If a supplier is unwilling or unable to lower prices, ask if you can alter payment terms to give your business more breathing room. If you’re currently on a Net 30 payment schedule, ask if they’d be willing to accept Net 60. The extra time could help you collect on accounts receivable to pay the bill.
Not sure what a Net 30 payment schedule is? Learn more about this and other accounting terms you should know about in our glossary.
If you can avoid borrowing now that interest rates are rising, do so. However, some businesses may be anticipating (or already experiencing) cash flow issues due to the current economic challenges. If you absolutely need to borrow money to prepare for a recession should it occur, do it as soon as possible and choose a fixed rate loan. The Federal Reserve is only expected to continue raising interest rates throughout the year. This would likely eclipse 5 percent, which would be the highest rates since the 2008 financial crisis. Borrowing at a fixed rate now can help you avoid the cost of further interest rate hikes.
Bringing in more money and seeking funding is all well and good, but there comes a time where cutting expenses is the only way through a difficult economy. Start with expenses that aren’t operational necessities, such as big team outings or trade association memberships.
If those cuts aren’t enough, you may have to make some tough decisions: are there business software subscriptions that are underused and can be reduced or canceled? Examine all your monthly expenditures to see what tools you can do without, and you may be able to lower your accounts payable significantly enough to avoid further cuts.
Once these other options are exhausted, you may have to consider a workforce reduction, either by cutting hours or instituting layoffs. If you must go this route, make sure your cuts are decisive and sufficient to see your business through – additional rounds of layoffs will surely eviscerate morale and leave your remaining employees looking for the door.
Many CEOs of major businesses are planning layoffs and budget cuts this year in anticipation of a recession. Examine all your expenses and funding options before laying off staff, but remember that it may be a necessary step if it comes down to the survival of your business.
There are plenty of financial tools and services available to businesses, which can help support operations in both good and bad economic times. Consider the following to help support your business’s financial health:
Making some of the financial adjustments suggested above can help give your business the flexibility it needs to weather a challenging economy. Always consult with your financial professional before making any drastic changes to forecast what the effects might be. However, if you’re thinking about making decisions that could bolster your business’s fiscal health, consider doing so today. The year ahead could get rocky, and entrepreneurs who prepare ahead of time will be best positioned to navigate it successfully.