Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Ashley Lindley Shaffer, chief marketing officer of Burgerim, explains how this image represents her business.
I remember the first time I ate Burgerim; I immediately knew it could be a huge success all around the world. So, naturally, we wanted to bring the concept to the US.
We liked the idea of providing customers with choices. Not everyone is a beef with lettuce and tomato person, so we offer a little something for all customers, from vegetarians to poultry lovers. Burgerim is meant to be creative and fun; and that's what we wanted to bring to the burger world.
This photo is a perfect depiction of our business as it shows the multifaceted combinations at our restaurant. Each order comes in either a duo or trio (pictured here) or party box of 16 burgers. As you can see, each burger is custom, like the chicken patty on the Burgerim bun with a sunny side up egg, lettuce and tomato, or the beef patty with pineapple and onion. The possibilities are endless at Burgerim.
With hundreds of stores coming soon, we are working our way to becoming a household name, focused on encouraging exponential growth while maintaining the Burgerim standard customers know and love around the world.
Edited for brevity and clarity by Sammi Caramela.