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Small Business Snapshot: Dormify

Small Business Snapshot: Dormify Credit: Dan Whipps

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Amanda Zuckerman, co-founder of Dormify, explains how this image represents her business.

Dormify.com is a one-stop shop for all fabulous, yet practical and affordable decor items for any small space. We break the rules of traditional dorm decor by creating and curating products specifically designed for the fashion-minded college student. We believe that a dorm room or small space should be as original as the person who lives in it.

It all started when my mom and I were on the hunt for fashionable dorm decor that fit my personality. We looked everywhere, but there wasn't one store that had everything. It became such an overwhelming experience—all while preparing for college. So we decided to create our own brand, catering to college students. And who better to partner in business with than family? We launched Dormify.com together and built a talented team to bring our vision to life.

As a small team, our continual challenge is just having enough time and resources to execute on the many brilliant ideas our team comes up with on a daily basis. At our core, we're such a customer-centric company – from our products to content and everything in between – that we find ourselves in a constant state of give and take.

Ideas are never lacking, which is thrilling and creates a dynamic and ever-changing environment, but also means that prioritization and making sure the best ideas rise up is really key. We know we can do so much more than we've already done for our customers, so figuring out how to achieve our goals and continue to create an awesome experience is ever more important as we grow.

The best part of working with my mom is learning from and collaborating with such a strong female role model that I respect so much. I am proud to be doing something we're both passionate about while helping young women express themselves and feel comfortable in the space they live in. My mom's leadership and advertising skills, paired with my understanding of what college students want made Dormify what it is today.

Edited for brevity and clarity by Nicole Fallon.