Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Mark Miller, CEO of TicketSocket, explains how this image represents his business.
TicketSocket is a white label ticketing and registration platform that allows event organizers and venues as well as other larger brands to have their own ticketing platform instead of using a third-party ticketing system.
As a completely, 100 percent white label platform, TicketSocket has been at the forefront of giving companies more control over their money, data, brand and functionality. In the process, we've been able to create solutions for companies that didn't even know there was a different option. Because we have no customer-facing brand and don't remarket to individual purchasers, most companies do not necessarily know that they can build their own platform for a fraction of the cost.
Besides being a life-long fan and evangelist of Legos, I believe that there is a tremendous correlation and strength when applications are designed in a modular fashion as Legos are. The ability for creativity and empowerment to be channeled to build your own ticketing platform under your own brand is in direct correlation with the way that Lego allows infinite creativity and building options all while providing an out-of-the-box solution for those that aren't ready to customize.
Edited for brevity and clarity by Nicole Fallon.