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Small Business Snapshot: Pure Growth Organic

Small Business Snapshot: Pure Growth Organic Credit: Instagram (@cookwith5kids / @puregrowthorganic)

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Sabrina Peterson, founder of Pure Growth Organic, explains how this image represents her business.

Healthy eating, entrepreneurship and family were drilled into me at a young age. I grew up in a household where my mother made fresh squeezed orange juice, homemade bread and a hot breakfast each morning.  

During our years in Paris, Texas, my mom found a tiny organic farm where she would buy lettuce. To her, food wasn't just a way to bring people together, but it was fuel and healing for the body. My mom taught me how to read product labels, would talk about super foods and explain to me the nutritional and functional benefits of everything we ate. Before an exam, she'd give me a bag of walnuts and almonds because she said the nuts were 'brain food' — and though I'd roll my eyes when she handed me the bag, you bet that I ate every nut before I sat down for that exam! 

The entrepreneurial influence is very much my father. He's always been his own man, self-made, and has more integrity, persistence and courage than anyone I know. My father would say, "I never make the same mistake twice ... three or four times, but never just twice." He always had a sense of humor about how iterative the learning process is, and helped me understand that success is not a linear path.

Fast forward to present day: As a mom, I very much felt there wasn't a range of organic snacks out there for toddlers and beyond. Pure Growth Organic was created in the belief that organic snacking should be more delicious, more engaging for children, and more affordable for families. While there are great organic offerings for baby and young toddler, there are a dearth of organic children's options thereafter; the options on shelf today are either geared towards adults, not actually organic (though marketed as " made with organic ingredients"), and tough on the wallet. All Pure Growth products are USDA Organic certified, Kosher, and baked and popped in USA; majority of our offerings are line priced to its conventional counterpart.

My brilliant co-founder, Chris Clarke, is a lifelong creative and marketer. Chris took the concept further and thought about making the packaging much more exciting but leveraging the likes of beloved characters like Mickey Mouse, Minions, and Frozen.   We wanted to create products that fit the reality of today's on the go snacking lifestyle while maintaining the goodness and benefits of organic but without the punitive price tag — 91 percent of Americans say they'd buy organic if it weren't so expensive.

This photo captures the heart of Pure Growth Organic – children excited about healthy, affordable snacks that are fun and 100 percent parent-approved.

Innovation is both a challenge and a massive opportunity.  In snack, you have to constantly innovate and ensure that you're continuing delight the consumer with both value and a differentiated product offering. We try to be as data driven as possible, but sometimes you have to make decisions based on the information you have, not the information you wish you had. Our consumers help guide us. Given tastes and trends are always evolving, building a robust real-time feedback loop is paramount in order to keep up and anticipate consumers' needs; our consumers always offer a fresh perspective and often see things that we can't. The only thing that's guaranteed is that we'll make some fumbles as we figure this all out.  But we hope to make everyone's life a little bit more delicious, a little bit more fun, and a little bit more affordable along the way.

Edited for brevity and clarity by Nicole Taylor.

Nicole Fallon

Nicole received her Bachelor's degree in Media, Culture and Communication from New York University. She began freelancing for Business News Daily in 2010 and joined the team as a staff writer three years later. Nicole served as the site's managing editor until January 2018, and briefly ran Business.com's copy and production team. Follow her on Twitter.