Small businesses can now “Go Live” on Twitter. Following Facebook Live and Instagram Live, Twitter launched today (Dec. 14) its own in-app live streaming video feature.
Powered by Periscope, Twitter’s standalone live video app, “Go Live” lets users broadcast live videos straight from their Twitter accounts. This makes it much easier to connect with customers and existing followers, unlike Periscope and similar apps that need to be downloaded and launched separately. [See Related Story: 12 Ways to Use Periscope for Business]
Going live on Twitter is also a more efficient way of increasing viewers and boosting engagement. Anyone on both Twitter and Periscope can watch a live video, and viewers can participate by commenting via the chat function.
Viewers can also show their support via “likes” throughout the duration of the live broadcast. This is done by tapping on the screen to send hearts, similar to the floating hearts feature on Periscope and Instagram Live. Twitter is also encouraging users to share their live video sessions with the hashtag #GoLive.
How to use Twitter Live video
Businesses can use live videos to showcase products, give tutorials, host a live Q&A, offer a sneak peek at day-to-day operations and more. For ideas on how to use live videos to promote your business and engage with followers, check out our guide How to Market Your Business with Video Livestreaming.
Hosting a live video session on Twitter is easy:
- Compose a Tweet and tap “LIVE”
- Frame your shot in the pre-broadcast screen
- Press “GO LIVE” to start the broadcast
Twitter will be rolling out its live video feature in the coming days. The update will be available on iOS and Android.
For more information on how Twitter can optimize your social media marketing, check out our comprehensive guide.