There's no one "right" way to lead a business. Today's leaders have a lot of wisdom to impart about managing the modern workforce, because each one approaches leadership in his or her own unique way. Every week, Business News Daily will share a leadership lesson from a successful business owner or executive.
- The leader: Evan Carmichael, founder of Evan Carmichael Communications Group and author of "Your One Word" (Penguin Random House, 2016)
- Time in current position: 14 years
- Evan's philosophy: "Find your 'One Word' — and mine is 'believe.'"
As a leader, you likely do a good job of making employees feel challenged, accepted and important, but you're probably only getting their brains. They're doing just enough work so they can keep their position and maybe get that year-end bonus or promotion, but they're checked out for a good part of the day and come quitting time, the last thing they want to do is think about work.
Your job as a leader is to not just get their brains, but to win over their hearts and souls. Do that, and suddenly you have a workforce that is inspired and motivated; that injects imagination into every project without asking; and that over-delivers consistently, not because you ask them to, but because they want to.
How do you tap into that power as a leader? Find their "One Word."
Everyone has one word that defines them. It's their most important core value; the guiding light through which they make all important decisions; the thing that they can't live without. A few examples are Adventure, Commit, Empathy, Freedom, Opportunity, Possibility, Resolve and Uplift. Treating someone who values adventure most the same way you treat someone who values empathy most is the fastest way to mediocrity.
First, identify what your most important core value, or One Word is. Then schedule meetings with each of your key staff to understand what their One Word is. When you tap into their core truth, they will follow you anywhere.
Edited for length and clarity by Nicole Taylor.