Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Joy Fennell and Valerie Wray, founders of The 125 Collection, explain how this image represents their business.
We love candles. We love home décor and things that are stylish. We wanted to create a line of candles where people have the ability to show their individuality in a stylish, non-toxic manner.
Our business, The 125 Collection, is a growing lifestyle brand that fuses fun, style and individuality into everyday life. Our first line of products to debut were our soy-based "quote candles." We started off making our candles by hand, selecting scents and hand-pouring them in small batches. Then we started selling in a pop up shop in Brooklyn, and from there we have been growing our online business.
The above picture shows our individual personality and style. Even the quotes we selected give you a glimpse into our life philosophies. And this is how we want our customers to feel. We want them to able to represent their individuality as well.
One of the biggest is scaling the business and preparing for growth. With growth comes a lot of new considerations in many different categories. We have a lot of decisions to make and a lot of calculated risk to take in a short period of time.
We are going to continue to expand the lifestyle brand and our offerings. We're looking forward to where our business takes us!
Edited for brevity and clarity by Nicole Taylor.