With corporate social responsibility continuing to rise in importance, more and more businesses are choosing to donate their time, money and resources to worthy social causes. Whether they're creating in-house programs or partnering with other charities and nonprofit organizations, here are five companies that are giving back in big ways right now.
Welch's + Feeding America: "Fill the Lunchbox"
Welch's Fruit Snacks has partnered with Feeding America to support the Fill the Lunchbox campaign, with Welch's pledging to provide more than 1 million meals to children in need. The companies are also encouraging consumers to get involved by submitting photos of Welch's Fruit Snacks. For every photo the company receives, $1 will be donated to Feeding America. Consumers will learn about the campaign through packaging, social media and national advertising campaigns.
This Doritos campaign, which was nominated for a 2016 Webby Award, was launched as part of the It Gets Better Project, which spreads a message of hope and inspiration to LGBT youth. Consumers could buy bags of special, rainbow Doritos chips online, after sharing a quote of support and donating a minimum of $10. The hashtag #boldandbetter trended on Facebook, Twitter and Instagram simultaneously as it became a virtual meeting place for LGBT youth and their allies to display their support. This campaign, which was the most successful in Frito-Lays history, raised more than $180,000 in donations for It Gets Better. [See Related Story: What Is Corporate Social Responsibility?]
Wendy's + Uber: "Ride for Adoption"
Wendy's is running a limited-time partnership with Uber that will raise funds to help find homes for children waiting in foster care. Uber will give a free ride to first-time riders who register with the code "4Adoption," and Wendy's will donate $5 to the Dave Thomas Foundation for Adoption. This nonprofit works exclusively to find permanent homes for children in North America's foster systems.
"When it comes to the issue of adoption, Wendy's commitment doesn't stop at the doors of our restaurants," Liz Geraghty, Wendy's vice president of marketing, said in a statement. "With more than 100,000 children waiting to be adopted from foster care in the United States, this partnership gives people an easy way to make a difference in their community and beyond.
SAP: "Veterans to Work"
When veterans re-enter the civilian population, almost all are searching for opportunities to learn specialized skills and get hired. Enterprise software company SAP's Veterans to Work program allows veterans to take a 17-week educational course where they can learn about SAP database and technology, analytics, and enterprise mobility solutions and receive career coaching and job placement.
Alex and Ani + Flying Kites: "Inspiration in Flight"
With its newest charity design, popular jewelry retailer Alex and Ani is supporting Flying Kites, a nonprofit organization that runs a leadership academy for orphaned children in Kenya. The charm, which can be worn on the company's bracelets or necklaces, features a dainty, blue kite trimmed in gold or silver. Alex and Ani will donate 20 percent of the purchase price of each such "Inspiration in Flight" piece sold between now and December 2017, with a minimum donation of $25,000.