Small business owners use social media and cloud storage more than any other technology tool, new research finds.
The study from SurePayroll revealed that 94 percent of small businesses use at least one social media platform for their business, while 85 percent use a cloud storage provider.
Overall, the four technology tools that are most commonly used by small business owners deal with social media and cloud storage apps. Specifically, 44 percent of those surveyed use Facebook for business purposes, 36 percent use LinkedIn, 34 percent use Google Drive and 23 percent use Dropbox.
The research found that the least commonly used tools are those involving customer relationship management and social media management. Just 10 percent of those surveyed use social media management apps, with only 19 percent using a low cost CRM tool.
"Small businesses with only a few employees are typically not going to have a lot of resources for extensive technology systems," SurePayroll general manager Andy Roe said in a statement. "Fortunately, there are some really beneficial, low-cost tools available."
For the third year in a row, SurePayroll uncovered small business owners' favorite tech tools in a variety of categories, including social networks, cloud storage, organization, email marketing, customer relationship management and social media management. [See Related Story: How to Use Google Apps for Business]
Here is SurePayroll's complete list of small business owners' favorite technology tools in each category:
- Google Plus
- Google Drive
- Apple iCloud
- Microsoft OneDrive
- Google Drive
- Microsoft Outlook/OneNote
- Constant Contact
Customer relationship management
- Microsoft Dynamics
Social media management
- Hearsay Social
- Sprout Social
The research was based on surveys from SurePayroll's Scorecard, which compiles data from small- and micro-business owners, primarily those with one to 10 employees. The businesses surveyed had an average of six employees.