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Small Business Snapshot: Graymarket Design

Small Business Snapshot: Graymarket Design Credit: Matt Goodwin

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Graymarket Design, founded in 2013, hand-makes fresh and modern textiles for everyday home use. Founder Hallie Gray discusses how this photograph represents her business.

Gray explains…

Graymarket Design creates fresh, modern, accessible textiles that are ethically-produced using block printing, a tradition that I really respect and want to help preserve. This photo represents our simple and refined aesthetic that will bring beautiful design to your home.

We create Graymartket's product and designs at our studio in a small town in Kentucky, and work with a block printing workshop in Jaipur, India. Our artisan team hand-dyes the fabric, hand-carves our designs into teak wood blocks, then hand-prints our designs onto beautiful Indian cotton, then stitches the finished products. This small batch approach keeps me connected to the process, which I love.

I started my business after falling in love with block printed fabrics after a trip to India. I was so fascinated with the block printing technique, and wanted to experiment with my simpler, more modern designs.

Our first product offering was lightweight cotton scarves, and in the last three years have expanded our selection to include an array of home and life accessories. Larger items, like bedding and shower curtains, are next on the production schedule. I'm very excited to keep expanding.

The biggest challenge my business faces is growing and keeping pace with new financial and time demands like needing to place and pay up front for larger inventory orders, in addition to hiring order fulfillment help. I am also looking to make the rocky transition from doing everything, to delegating some parts of the business.

I'm in the phase where hiring assistance will ultimately enable me to grow faster, allow for higher-level problem-solving and more time to design. 

Shannon Gausepohl

Shannon Gausepohl graduated from Rowan University in 2012 with a degree in journalism. She has worked at a newspaper and in the public relations field. Shannon is a zealous bookworm, has her blue belt in Brazilian jiu jitsu, and loves her Blue Heeler mix, Tucker. 

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