Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Amy Nielsen, co-founder and vice president of fitness at SPENGA, a fitness studio founded in 2015 that combines yoga, strength training and spinning to create a unique workout, explains how this image represents her business.
This photo portrays an activity done during the 20-minute strength training section of a SPENGA class, and encompasses the SPENGA experience in many ways. One of the biggest differentiators of SPENGA is that it’s a group fitness concept that is fueled by a supportive and encouraging community culture. Our employees create a social environment in which members and employees alike can develop lasting relationships and keep one another accountable in reaching their fitness goals. These relationships extend beyond our one hour sessions, and we participate in a lot of other activities, including 5Ks, open houses, trunk shows and more.
SPENGA combines the three essential components of fitness. This unique concept delivers cardiovascular, strength, and flexibility training in every session. Through a combination of 20 minutes of Spin, 20 minutes of strength, and 20 minutes of yoga. Each workout is designed to improve endurance, strength, and flexibility. We have space dedicated specifically to each element of the workout, as well as aromatherapy and workouts fueled by energizing DJ-inspired playlists.
SPENGA was created to fill a void in the marketplace. Most boutique fitness concepts focus only on one discipline, whether it be yoga, spin, or a boot camp style workout. With our many years of experience in the industry, we knew that true fitness is a combination of many aspects. So, with the help of several other individuals in the fitness industry, my co-founder and I started exploring potential options. We also invested in numerous certifications and educational workshops to find the best proven method for the ultimate workout. We created SPENGA with the full intention of franchising the concept. We wanted to create opportunities for enthusiastic business owners in the fitness space and support them as they deserve to be. From the square footage to the steps on how to create a community oriented studio, we have built a business model that can be scaled to spread our workout.
We’re the new guys in the boutique fitness industry, but we use that to our advantage. We were able to look at the biggest players in the space and analyze their successes and what they were lacking to create SPENGA. Also, these veteran concepts are beginning to run out of territories and we’re excited to be the next best thing.