Making your first impression count
Social networks have become powerful tools for connecting with potential customers and business associates, but the full impact of a first impression often gets lost in this digital atmosphere. Business cards, on the other hand, provide a physical and tangible reminder of your meeting. Whether it bears an eye-catching font or image, plays with different textures or is made of a unique material, your card can convey your business's personality through its design and functionality.
Credit: MOO's Printfinity
The art director
To show off her creativity, designer and art director Dorota Pankowska created her own business cards made entirely out of melted-down crayons poured into a silicone mold.
"They're the same size as a standard business card and only have my website on them, which is all the information a person needs nowadays to find out more," Pankowska said. "Most people think they [the cards] are great, although some don't even realize that the entire card is a crayon."
Credit: Dorota Pankowska
Business cards are generally made of really fancy paper. But what about a really fancy (piece of a) tree? Barn and Forest's business cards give customers a preview of the company's reclaimed wood creations.
The skateboard company
The social media professional
The pencil sketch artist
Shana Elson, founder and owner of Top This Chocolate, gives customers a sweet surprise with her business card: It comes in a box with a business-card-size chocolate bar with toppings. In addition to handing them out to her own customers, Elson sells her business-card chocolate box on her website.
"These cards have personally worked for me — not only because they make me memorable, but they also allow me to convey the premium quality of my products," she said.
Credit: Top This Chocolate
The digital artist
The marketing tech executive
Glass-Media enables clients to project their own marketing content onto their own storefront windows with dynamic display and projection technology. CEO and founder Daniel Black provides contacts with an example of his work.
"People are so intrigued by my card [that] I no longer leave sales materials behind," Black said.
The spirits company
The bamboo charcoal company
Sell a unique product? Take a lesson from K.B. Lee, founder and CEO of Ever Bamboo, whose business card mimics the design of his company's bamboo charcoal odor neutralizers.
"The business card definitely leads [customers] to a positive impression of the product," Lee said. "I've heard of people saying that they'd remember me because of my card."
Credit: Ever Bamboo