Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Erin Jump Fry, CEO of Fancy Fortune Cookies, a business founded in 1988 that makes custom colorful fortune cookies, explains how this image represents her business.
Jump Fry explains...
This photo portrays the essence of our company, which is to be fun and intriguing. There’s mystery in a fortune cookie. We bake flavored and colored fortune cookie — which we invented, by the way — after all, and of course, we also love making them fancy by adding fine Belgian chocolate, candy toppings, crumbled gingerbread, sparkly sprinkles in every color and much more.
The idea for the business occurred to my husband Mike Fry in 1988 after he'd finally had one too many cardboard-tasting fortune cookies. He just figured there had to be a way to make such an inherently fun product look and taste so much better and be customized to promote peoples businesses. We consider fortune cookies a way to spread joy in bright cheerful packages. In 2004, I created our very first retail product, added chocolate dipping, and small batch custom orders of 50 pieces. These changes were so widely successful, that I continued to add packaging options, new designs and decorations, and now have three different sizes of gourmet fortune cookies.
Believe it or not, there is actually a lot of competition in our field, so in addition to new flavors, we’re constantly working to present exciting new packaging options, like our valentine bouquet that really does look like a bunch of flowers, except ours are edible. We also aim to expand our market with additional price points, such as our $5 cookie specials, which include shipping and a $5 gift card so people can try our fortune cookies with zero risk. Another area we have been working on heavily are our business gifts and holiday gifts which we love creating for each clients' needs.
An interesting thing about our business is that we work with a huge list of celebrities and major corporations to help them promote their endeavors. We also recently started offering gluten-free cookies as well as beer-flavored fortune cookies, in partnership with the craft brewery next door. And we bake the world’s largest fortune cookies — over a pound — in all our colors and flavors with full-color fortunes inside.