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Google Identity Services Now Work with More Business Apps

Google Identity Services Now Work with More Business Apps
Credit: LeoWolfert/Shutterstock

Businesses that want to use Google as a secure identity provider can now integrate the single sign-on service with the apps they use the most.

Google announced today (March 14) that it has expanded its identity services to support a wide range of business apps, including Microsoft Office 365, Box, Facebook at Work, Slack, New Relic, Panorama9, Concur, Coupa and more.

Google's identity services protect accounts by using various types of advanced multifactor authentication methods, such as two-step verification (in which users must enter, in addition to their password, an access code sent via text in order to log in to an app), Google's Security Key feature and OpenID Connect. [Google for Business: A Small Business Guide]

"Millions of businesses rely on Google to protect employee logins to Google Apps services like Drive and Gmail," Shashank Gupta, product manager at Google Apps for Work, wrote in a blog post. "We continue to make it easier to extend that ease and security to more applications with Google Identity, providing organizations a single place to manage identity and security for all of their SaaS/IT applications."

In addition to helping users protect accounts from hackers and cyberattacks, Google's identity services also add another layer of protection for accounts being accessed via mobile devices.

"Google's identity services provide even more security on mobile when combined with Google Apps enterprise mobile management controls like password strength, lock-screen requirements and app management," Gupta added.

Mobile security features can be accessed via Google Smart Lock, which works with mobile devices' own security measures, such as the iPhone's Touch ID and other fingerprint readers.

Google's identity services are part of the Google Apps for Work program and enterprise mobility management (EMM) service. The services are preconfigured to support hundreds of apps already in the Google Apps Marketplace.

Sara Angeles

Sara is a Los Angeles-based tech writer for Business.com, Business News Daily and Tom's IT Pro. A graduate of the University of California, Irvine, she has worked as a freelance writer and copywriter for tech publications, lifestyle brands and nonprofit organizations in the Southern California area and throughout the U.S. Sara joined the Purch team in 2013.