Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Josh Owen, president of Revelator Coffee Company, a business founded in 2013 that roasts and sells specialty coffee, explains how this image represents his business.
We are a business driven by people and meaningful interactions within the communities we serve. We really try to emphasize friendly, classic service. We want the Revelator experience to be warm, pleasant, and distinct — something people want to return to time and time again.
We founded Revelator Coffee Company in New Orleans in 2013. I was born and raised on the West Coast, but have family in the South and visited often growing up. I was intrigued by the region, its people and most of all the southern hospitality. As we've grown Revelator, we've put together a team that is a reflection of the modern South. Our core players are a diverse and energized mix of native southerners, alongside a handful of transplants that have embraced this region as their home.
Revelator roasts coffee from all over the world in our facility located in the heart of downtown Birmingham, Alabama. We are opening shops across the South, in most of the region's major cities: Birmingham, Atlanta, New Orleans, Nashville, Chattanooga, and Charleston. Our coffee shops are the core of our brand and we're exploring all sorts of new and interesting ways to enliven these spaces. The dream is to establish a food and lifestyle business that is very deeply rooted in the South. A business built on southern community and shared cultural interests.
Our greatest challenge has certainly been the pace we've set for our growth strategy. We've moved from three employees to nearly 60, and zero stores to five — with three more in progress — all within the past year. We've also opened our roasting facility, introduced a robust wholesale division, and launched an e-commerce effort in that time.
We like to push our tempo. Pace is a competitive advantage in a region that is, to my mind, still wide open to this sort of business model. On top of that, we are able to provide our team members with a lot of opportunity for professional growth and career development. That's certainly one of the more rewarding factors, for me. As we grow, we're looking for the right opportunities, the right space, the right partners. Revelator wants to open our doors and expand in a way that contributes to our communities.