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Choosing a Business Printer: Buyer's Guide

Ashley Smith, Business News Daily Contributor

The type of printer you'd pick up at an office supply store is not going to cut it for business use, at least in most cases. Even small offices usually need far more sophisticated machines for efficiency and productivity.

Most businesses opt for networked printers that can be shared by multiple users, rather than individual printers for each desk. These machines save resources and tend to last much longer than out-of-the-box varieties. They also offer faster printing speeds, better handling and advanced finishing options. Most are also capable of copying, scanning, emailing and faxing.

Networked business printers are available in hundreds of models and in varying types, all with different features and capabilities, which can make the buying process daunting. They can be wired or wireless; laser, LED, inkjet or solid-ink; and monochrome or color. Some are compatible with mobile printing, while others are not. You'll also find wide variations in cost.

In this buyer's guide, we'll break down your options to simplify the buying process. We'll explain the types of business printers, available features and capabilities, networking options, cost and payment options. We’ll also offer some practical tips for choosing the right vendor.

Types of Business Printers


Laser and LED printers, which are very similar, are by far the most popular in offices.  Using a light source, they project an image onto a rotating drum, which then transfers toner to the paper. These are reliable and fast, and they produce high-quality text. The memory and hard-drive capabilities are ideal for networking. Ongoing costs are reasonable because toner is relatively inexpensive compared with other methods of printing.

On the downside, laser and LED printers are expensive upfront. They're also not ideal for photo printing.


Inkjet printers are more common for personal use and home offices, although they can be suitable for some small business uses. These work by squirting liquid ink through a pinhead. Inkjet printers are less expensive up front and the photo quality is high, so they are great for brochures, fliers and documents that contain graphics. They can print on many types of media.

Although it is possible to find an office-quality inkjet printer with networking capabilities, these are less common. This is primarily due to the high ongoing costs of replacing ink, which is not practical for high-volume printing. These printers are also much slower.

Additional Printer Types

Less common printer types include:

•  Solid-ink printers, which melt blocks of colored wax onto paper. These tend to be comparable to laser printers in black-and-white print quality, reliability and ongoing costs, but they are superior for color printing. They're also smaller and more compact. However, solid-ink printers are prone to smudging. And because they're less common, there are far fewer models from which to choose.

•  Snapshot printers thatonly print images. The photo quality is much higher than with other types of printers. These are more common for home use, but they can also have business applications.

•  Dye-sublimation printers, which come very close to photograph quality by using heat-transferred dye. Typically, these printers are reserved for businesses such as graphic design firms, which must have superior image quality. Costs per page are extremely high —often $2 or more.

Wired vs. Wireless Printers

Most of us use wireless printers at home. Why worry about connecting your computer when you can print from anywhere? However, wired connections are typically faster, more reliable and far more secure, all of which are important in business environments, where printers are used more often and by more people at once. Wireless setups, on the other hand, are more flexible, along with being less expensive to deploy. They are also compatible with mobile devices such as smartphones and tablets.

In our increasingly mobile world, many businesses —particularly large enterprises —are choosing to install applications that allow mobile printing either by connecting the device to the printer or using a Wi-Fi or Bluetooth connection. This is often referred to as cloud printing or mobile printing. Not all printers are compatible with this emerging technology, but it's something to consider if you have a highly mobile-reliant workforce. Some office printers are also compatible with mobile-printing technologies such as Apple AirPrint, HP ePrint and Google Cloud Print, but that's something you'll need to verify.

Color vs. Monochrome

If you're solely printing simple business documents in plain text —spreadsheets, memos and letters —monochrome is probably fine. If you need to print graphics, custom logos or documents with charts and other visuals, you'll want to go with a color printer. Monochrome printers still sell surprisingly well because they cut ongoing costs, but keep in mind that you're likely stuck with the printer you choose for many years. If you need the ability to print color in the future, you'll have to find another source.

Business Printer Features

One of the first things to consider when it comes to features is whether you need a single-function or multi-function printer (MFP). Just as it sounds, single-function printers do one thing: print documents. MFPs are capable of many other tasks, including scanning, copying, emailing and converting documents. Different models combine different features.

MFPs are cost-effective because you avoid having to purchase multiple machines, and they take up less space. They help streamline document management and business workflow because you can fax, scan and email documents all from the same machine. However, they're more expensive. And if one person is using the machine to print, for example, another employee will have to wait to send a fax, make a copy, etc.

Next, consider printing speed and volume, which have a significant impact on price. Generally, print speeds of less than 20 pages per minute (ppm) are too slow for office environments; speeds of 20 ppm to 40 ppm will suffice for most offices; and speeds above 40 ppm are ideal for high-volume use. Some of the most sophisticated machines reach 100 ppm, although this is far more than most small businesses need. Print volume can range from basic models that hold just 100 sheets in the tray and 250 in the cassette to MFPs that hold 500 sheets in the tray and 2,000 or more in two or more cassettes.

Memory is an important consideration, too. Most office printers range from 64 MB to 256 MB of RAM, although some higher-end printers allow you to add additional memory if needed later.

Additional features you might want to consider include:

  • Automatic two-sided printing—Also known as duplexing, print on both sides of the paper without reloading the machine.
  • Automatic document feeders (ADF)—Scan, copy, email and fax documents with multiple pages.
  • Multipurpose trays—Print on specialty paper such as envelopes, postcards, business cards, brochures and large paper.
  • Dots per inch (dpi)—The number of dots per square inch the printer can fit on a piece of paper. The higher the number, the sharper documents and images will be.
  • USB and card readers to print without a computer.
  • Interactive touch-screen controlsfor ease of use and convenience.
  • Energy Star compliance for reduced operational costs.

Networking Options

Sharing a printer among as many employees as possible makes practical and financial sense. To do this, the printer must be connected to your office network, which allows users to print to a single machine from their respective desktops, laptops, mobile devices and, sometimes, remotely.

There are two ways to go about connecting a laser printer to your office network: buy a printer that has built-in networking capabilities or attach a printer to a dedicated print server. Printers with built-in capabilities are simpler to connect but will likely cost more. Either way, you can either hire an outside vendor to do the setup (if it is not included in the purchase or lease price), or rely on your internal IT staff (if you have one).

Many offices need more than one printer. Only so many employees can rely on the same printer without running into logjams, so businesses often choose to buy a laser printer for each department, group or team. Separate printers can reside on the same network, allowing employees to switch back and forth among them. This is particularly helpful if employees need to switch from a monochrome machine to a color machine, for example. Or, you can use subnetworks that allow certain users access to only certain printers. These are sometimes used to limit or restrict access to color printers because their operating costs are so much higher.

Business Printer Costs

Ah, the magic question: How much will I have to spend? This is a difficult question to answer without knowing the specific needs of your business, but we'll give you a general idea of what to expect.

You can purchase a basic home printer for less than $100 these days, but don't expect business printer prices to be comparable. Business-quality printers are far more advanced and sophisticated, and the price reflects that.

Basic inkjet printers designed for very small businesses start in the $150 to $300 range, but these are not robust enough for most offices. Sure, they're an option if you're on a very limited budget, but also factor in the total cost of ownership, which includes ink replacement. At a certain level of printing volume, the cost of an inexpensive inkjet plus the cost of ink exceeds buying a more expensive laser printer that has low ongoing costs.

The most basic color laser printers start at $300, but models that are suitable for small to mid-size offices usually cost $750 to $3,000. High-end laser printers with networking capabilities often cost $5,000 to $10,000 or more.

Leasing vs. Buying

Many businesses choose to lease printers rather than buy them outright. This saves upfront expenses —you pay little or nothing down —and it allows you to trade in the machine every few years for a newer or better-suited model. You wouldn't lease a $300 inkjet printer, of course, but it begins to make sense when you're talking about laser printers that cost thousands or tens of thousands of dollars. One thing to note, though: leasing is more expensive in the long run because of the leasing/financing fees.

Lease payments are spread out over a period months, usually 12 to 60. The longer the lease term, the lower your monthly payments will be.

Printer Maintenance and Service

Laser printers require regular maintenance, including cleanings, inspections and replacement of worn and faulty parts. Regular maintenance helps prevent unexpected breakdowns, and it extends the life of your machine.

Most manufacturers and sellers offer maintenance and service agreements for an additional fee. These typically cover the cost of office visits for regular service and maintenance, as well as replacement parts such a toner and drums. Some sellers charge a fixed yearly rate, while others price their plans based on your print volume. A standard rate based on print volume is 1 or 2 cents per page. Many manufacturers offer discounts if you purchase the plan when you buy the machine, rather than waiting until the warranty expires, or if you pay for multiple years upfront. Keep in mind, too, that the price of service plans increases after the warranty expires because you'll have to pay  the vendor to make sure the machine is in good working order.

You don't have to purchase a service agreement —a seller shouldn't force you —but it's wise. You won't have to deal with unexpected repair costs down the road, and you're likely to get faster service if the machine malfunctions.

Before you sign a service agreement, read the fine print to find out exactly what it covers. Some do not cover what is considered routine maintenance, and the definition of that can differ from one company to another. Others will not cover items such as toner. Also, don't be afraid to ask detailed questions. If the printer breaks down, what is the procedure for requesting a service call? How long does it take for a technician to arrive? Are parts and components kept in stock to speed along the repair process?

How to Assess Your Needs and Budget

Before you start shopping, it's important to assess your company's needs —what do you want the printer to do? How many people will be using it? Is speed more important, or would you prioritize print quality? Will you be using the printer for basic documents like spreadsheets and Word files, or will you be printing documents that incorporate graphics and photos?

Identify how the printer will be used, then make a list of your top priorities and must-have features. The list doesn't have to be a be-all and end-all. Chances are, you'll stumble upon other features and priorities later on the process. However, taking the time to assess your needs upfront makes it easier to weed through the myriad options available, and it helps vendors recommend the types and models that are best suited to your business.

Consider your budget, too. What are you willing and/or able to spend? Come up with an ideal range and then a ceiling —a price that is your absolute limit. Keep in mind, though, that business printers are an important investment because they are critical to daily functions. The cheapest model on the market often doesn't offer the best bang for your buck in the long term. You don't want to exceed your means, but you also don't want regret the purchase later.

Choosing a Vendor

Your final task is choosing a seller. Some vendors sell multiple brands, and others work directly for a single manufacturer. It doesn't matter which one you choose, as long as you choose a reputable seller that takes the time to fully understand your needs, rather than pushing for the highest sale.

Some additional tips:

  • Pay attention to sales tactics—Look for salespeople who educate you about all the available options. Be wary of anyone who tries to push products that are beyond what you need. Making suggestions is great, but being overly aggressive is not OK.
  • Ask for references—Any reputable vendor should be willing to provide references from customers who have purchased the same model you’re considering. Talk to those customers to find out whether they're happy with not just the model, but the customer service. Has the company been quick to respond to service calls, for example?
  • Request an on-site trial —Particularly with expensive machines, don't be shy about asking for an on-site trial. There's nothing like using a machine to evaluate whether it's a good fit. Is the printer user-friendly? Are you happy with the features, print quality and print speed?
  • Shop around —Meet with multiple vendors before choosing one to compare references, prices and quality of service. Beyond the price, you'll be surprised at how much you can tell about a company or a salesperson just by meeting in person. One is likely to stand out as best.
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