1. Business Ideas
  2. Business Plans
  3. Startup Basics
  4. Startup Funding
  5. Franchising
  6. Success Stories
  7. Entrepreneurs
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Start Your Business Success Stories

Small Business Snapshot: Ruby Rockets

Small Business Snapshot: Ruby Rockets Credit: Skye Peyton

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Marcia Bateson, co-executive chair of Ruby Rockets, a business founded in 2013 that makes healthy, non-dairy fruit and vegetable snacks, smoothies and frozen pops, explains how this image represents her business.

Bateson explains...

At Ruby Rockets, we believe in real food that tastes as delicious as it is good for you. We are passionate about creating snacks made without chemicals or artificial anything that everyone can enjoy without guilt or fear, and, we measure this commitment with products that contain only ingredients a 6-year-old — someone just like the girl in this photo — can pronounce.

Ruby Rockets was created in 2013 by my friend, actress and mom Wendy Makkena, when her daughter (Ruby, of course!) wanted to try a more kid-friendly version of Wendy’s green smoothie. After several experiments in the kitchen combining frozen fruits and vegetables and continued testing of flavor combinations, a new better-for-you snack brand was born. We've turned our passion for feeding good food to the people we love into our business, creating non-dairy fruit and veggie snacks, including our line of frozen pops — which come in eight different flavors including Rock-it Red, Galaxy Green, Orbit Orange, Meteorite Mango, Celestial Cherry, Far Out Fudge, Gravity Grape, and Planetary Pink — and non-dairy yogurt alternative tubes.  These tubes are a blend of creamed coconut, strawberry, carrots, and beets that are infused with chia seed flour and pea protein to provide a mix of antioxidants, protein and fiber. Now, we have nationwide distribution through thousands of retail locations and e-commerce platforms such as AmazonFresh, and a snack created in one small kitchen can now be found in homes across the nation.

The better-for-you snack market is growing by the day and is cluttered with many "healthier" snack choices that have confusing labels and questionable nutritional value. We are committed to breaking through the noise by being transparent with our customers. We work relentlessly to speak with our consumers about all of the snacking options available and how we can all eat whole, real food without sacrificing taste.

We’re a small company with big ambitions and big heart. Because of our size we are constantly innovating our products to reach our target — the active woman and her family — optimizing products for her, as well as her children.

Brittney Morgan

Brittney Q. Morgan is a Brooklyn-based writer and editor, as well as a graduate of Drew University, where she majored in History. Along with writing for Business News Daily, her work can be found all across the web at Apartment Therapy, HuffPost, and more. You can find her on Twitter at @brittneyplz.