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Start Your Business Success Stories

Small Business Snapshot: SPIbelt

Small Business Snapshot: SPIbelt Credit: Brian Fitzsimmons

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Kim Overton, founder of SPIbelt, a company founded in 2007 that makes multipurpose belts for carrying keys, phones and other essentials, explains how this photo represents her business.  

Overton explains...

SPIbelt was originally invented for runners to have an easy and discreet way to comfortably carry their phones, keys, ID, and other essentials on their runs. This picture shows SPIbelts in their natural habitat — running on the trail in Austin, Texas.

I've been an inventor and entrepreneur as far back as I can remember. As a kid I held bake sales, garage sales, and even threw a carnival in my neighborhood that was featured in a local paper in Austin. I was also a competitive gymnast from a child through high school. If you had told me back then that one day I would own a company in the fitness industry, I would not have been surprised.

I conceived the idea for SPIbelt — which stands for small personal item belt — on September 17, 2006, an easy day to remember since it was the last day of Austin City Limits, while jogging with my key tucked into my bra top. I thought, "There's got to be a better way," and I went home that day and assembled the first small personal item belt in red. A few months and iterations of the belt later, I chose the name, filed the patents and trademarks and officially set up shop in my downtown apartment in Austin in February of 2007.

Managing growth can be challenging. As we grow and our customer base grows, so does our need for more in-house support and more product innovation. We are a pioneering company and must stay ahead of what's out there with product development.

Brittney Morgan

Brittney Q. Morgan is a Brooklyn-based writer and editor, as well as a graduate of Drew University, where she majored in History. Her work can be found all across the web at Apartment Therapy, HuffPost, and more. You can also find her on Twitter at @brittneyplz.