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Start Your Business Success Stories

Small Business Snapshot: GoodPop

Small Business Snapshot: GoodPop Credit: GoodPop

Company name: GoodPop
Website: www.goodpops.com
Founded: 2009

CEO and founder Daniel Goetz shared the story behind GoodPop, a business that creates all-natural, non-GMO frozen ice pops using fair-trade and locally sourced ingredients.

Popsicles are seen as a summer staple, but this photo portrays one way we like to enjoy GoodPops year round. Laying a GoodPop over a warm slice of pie allows the flavors to blend for a festive twist on classic desserts. A few of our favorite combinations are apple pie with our banana cinnamon GoodPop — pictured above — and pecan pie with our coldbrew coffee GoodPop.

In 2009, I was a college student in Austin, Texas trying to survive the triple digit temperatures of summer. I went to my local grocery story in need of a frozen treat, but found that almost all of the options available included artificial flavoring, coloring and ingredients that most people have never even heard of. Inspired by the refreshing paletas and aguas frescas packed with fresh fruit that I had loved while traveling in Mexico, I decided to make my own popsicles that I could share with my friends and sell at the local farmers markets. Now, GoodPops are carried in most of the Whole Foods market locations across the United States and our business has grown to become an up-and-coming leader in natural frozen foods.

Our greatest challenge is keeping up with demand as a small business with only five employees. We have scaled by continually innovating our production processes in order to keep up with the growing demand for our products.  For example, when we started out, we were cold-brewing coffee in three gallon batches. As the demand for that flavor grew, we had to design and create a process to help us scale up. We custom designed large filter bags and a brew tank in order to help us scale to where we are now, at 300 gallon batches.

Something interesting about our business is that when we started GoodPop, we never thought that so many brands would want our truck to cater their event. However, over the years, we've had the opportunity to partner with some of the largest brands in the world for events, such as Google, Samsung, GoPro, Airbnb, Facebook and VH1.

Brittney Morgan

Brittney Q. Morgan is a Brooklyn-based writer and editor, as well as a graduate of Drew University, where she majored in History. Along with writing for Business News Daily, her work can be found all across the web at Apartment Therapy, HuffPost, and more. You can find her on Twitter at @brittneyplz.