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Best Email Marketing Service for E-Commerce: Remarkety Review

Best Email Marketing Service for E-Commerce: Remarkety Review

After conducting extensive research and analysis, we recommend Remarkety as our 2018 pick for the best email marketing service for e-commerce. To understand how we selected our best picks, you can find our methodology and a comprehensive list of email marketing services on our best picks page.

Remarkety is an attractive option for e-commerce businesses looking for total automation of their email marketing. It can fully integrate with your e-commerce site, allowing you to easily and automatically keep your customers engaged with regular email marketing messages and transactional messages. Plans start at $25 per month.

Remarkety offers four different monthly plans that vary in price.

  • The Basic plan is the cheapest at $25 a month. It can send to a maximum of 500 contacts, with no limit to the number of emails. On this plan, you have access to a newsletter creator, automated campaigns, abandoned cart scoring, product recommendations for customers, subscription popups, and analytics and reports.  
     
  • The Starter plan costs $100 a month, allowing you to send unlimited emails to up to 3,000 contacts. It has everything in the Basic plan plus features for browse abandonment, transactional emails, private branding, multiple user accounts and combined billing.
     
  • The Advanced plan, which costs $300 a month for unlimited emails, accommodates up to 20,000 contacts. You get everything in the Starter plan plus single opt-in, a custom API, phone support, a personal onboarding session and a free trial.
     
  • The Professional plan is the most expensive at $800 a month. You can send 1.2 million emails monthly to as many as 100,000 contacts. It has everything in the Advanced plan plus account setup by an email expert, a dedicated account manager, a dedicated IP address, advanced deliverability setup and custom email template design.   

Editor's note: Considering an email marketing service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to get quotes and information from a variety of vendors for free:

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We were impressed with the automation and personalization Remarkety offers e-commerce businesses. Since the software integrates fully with your site, it can automatically send different emails to different shoppers based on the actions each takes. For example, it can send reminder emails to customers who leave items in their shopping carts, ask a customer for a review after they make a purchase, or send messages to shoppers who are inactive for a while.

Since Remarkety can analyze shopping patterns, you can set it to recommend products based on each shopper's past purchases or what other shoppers with similar purchase histories have bought.

These are some other features e-commerce businesses will find valuable:

  • Personalization: Remarkety automatically personalizes each email it sends with the recipient's name.
  • Segmentation: You can target specific groups of shoppers based on their behavior or purchase history. For example, you can target customers who haven't visited your site in several months or shoppers who spent more than $100 on their last purchases.
  • Instant marketing recommendations: Based on your website's data, Remarkety recommends campaigns you may want to run. The service also sends weekly emails with adjustments you can make to your marketing strategy to improve your campaigns.
  • Analytics: Remarkety shows you a full array of metrics, like your emails' open rate, click rate, generated revenue and the average amount spent on each order. The reports let you see which customers are the top spenders and which interact with your emails most.
  • Personalized coupons and rewards program: You can select which customers qualify for a coupon, and Remarkety can automatically generate dynamic coupon codes for each email. You set the rules and guidelines for the coupon or rewards program however you like.
  • A/B split testing: You can duplicate and test different versions of a campaign to measure which provides the best results.
  • Transactional emails: This service includes sending order confirmations and tracking information when orders are sent.

Overall, Remarkety's service is much more tailored to e-commerce businesses than nearly all the other email marketing providers we considered.

Remarkety works in tandem with your e-commerce website. It's this integration that really attracted us to the service. Once connected to your site, Remarkety monitors your revenue, sales and contacts, and recommends various campaigns you should be running based on your shoppers' behaviors. It really simplifies the email marketing process.

The integration process depends on your e-commerce platform. There are built-in plugins for many popular platforms, including Shopify, Magento, WooCommerce, BigCommerce, NopCommerce, PrestaShop, VirtueMart and OpenCart.

If you have one of these platforms, you can use the plugin to integrate your site with Remarkety in just a couple of minutes. If you don't use one of these platforms, you can tap into Remarkety's custom API to make the connection. This option requires more technical work, but it does provide Remarkety access to your store's data so it can analyze and run campaigns.

Once Remarkety connects to your site, you can choose to automate and personalize emails for individual shoppers, create one-time newsletters to send to everyone, or do a combination of both.

To create emails, you can use a drag-and-drop editor or write your own HTML code. All of Remarkety's emails use a responsive design, so they automatically optimize for the device they are being viewed on.

To gauge the type of support you'd get from Remarkety, we contacted the company via live chat, posing as a new business owner interested in the service. We were almost instantly connected to a customer service representative who was able to answer all our questions and explained the 14-day free trial. The representative wasn't too pushy and offered links to the software's knowledgebase. 

The knowledgebase was what really impressed us. It includes several user guides, FAQs and tutorial videos. It makes learning how to use the service pretty easy.

One of the biggest drawbacks to Remarkety is that there aren't built-in plugins for all e-commerce platforms. While it's possible to integrate your site using a custom API, that might be difficult for users without technical expertise. If you aren't technically savvy and use a platform that Remarkety doesn't integrate with via plugin, like Volusion, you might want to consider a different email marketing service.

Cost could be another downside for some businesses. Depending on the plan you choose, Remarkety can be significantly more expensive than other services. While it does offer a variety of amenities that other email marketing providers don't, the added cost might not be something you are prepared to spend.

Want to learn more about email marketing services? Here's a breakdown of our complete coverage:

Editor's note: Considering an email marketing service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to get quotes and information from a variety of vendors for free:

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Additional reporting by Chad Brooks.

Saige Driver

Saige received her Bachelor’s degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for Business.com and Business News Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie. Reach her by email, or follow her on Twitter.