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Best Low-Cost Email Marketing Service: GetResponse Review

Best Low-Cost Email Marketing Service: GetResponse Review

After conducting extensive research and analysis, we recommend GetResponse as our 2018 pick for the best low-cost email marketing service. To understand how we selected our best picks, you can find our methodology and a comprehensive list of email marketing services on our best picks page.

GetResponse is our choice for the best low-cost email marketing service because it combines ease of use, rich design tools and outstanding customer service for a low monthly cost. Here's a breakdown of why it's one of our best picks.

GetResponse's pricing is based on your contact list size. The company offers four plans, which differ in features, minimum starting list size and how many users can access the service at one time.

  • The Email plan is the cheapest, ranging from $15 a month for 1,000 subscribers to $450 per month for 100,000. It comes with autoresponders and basic landing pages, as well as workflows and tags for marketing automation. It only allows one user.    
     
  • The Pro plan ranges from $49 per month for 5,000 subscribers to $490 per month for 100,000 subscribers. In addition to the features you get in the Email plan, it comes with advanced landing page creation, webinars for up to 100 attendees, scores for cart abandonment, web event tracking and segmentation. Three people can use the software on this plan.
     
  • The Max plan costs $165 per month for 10,000 subscribers to $580 per month for 100,000 subscribers. Along with all the Pro features, you get a custom domain, campaign consulting, webinars for up to 500 attendees and Salesforce integration. For automation features, you get workflows, tags, cart abandonment scoring, web event tracking and segmentation.  
     
  • GetResponse also offers an Enterprise plan for large businesses. This plan has starting list sizes of up to 100,000, with pricing starting at $799 per month. You can find details on pricing for your specific list size on the GetResponse website.

Discounted pricing is available on all plans if you prepay for service. There is an 18 percent discount for prepaying for one year and a 30 percent discount if you prepay for two. GetResponse also offers a 30-day free trial.

Editor's note: Considering an email marketing service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to get quotes and information from a variety of vendors for free:

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Few services offer more features and tools than GetResponse. These are some of the included features:

  • Responsive design: Each template has a responsive design that automatically converts messages to a mobile-optimized version if the customer opens it on a smartphone or tablet. While editing the template, you see an image of a smartphone that displays exactly how the message will look on a mobile device.
  • Email analytics: You get a wide variety of statistics on each email campaign. Besides such basic information as how many people opened the email, how many immediately deleted it and how many clicked through to the website, the software also shows the times and days of the week people opened the emails, how successful the campaigns were on social media, on which email clients the messages were most read, and how one campaign compared to another.
  • Mobile app: There is a GetResponse mobile app for both iPhone and Android phones that lets you create and send out messages, check a campaign's analytics, manage your contact lists, and add new subscribers.
  • Autoresponder: The autoresponder tool lets you create messages that are automatically sent to subscribers based on certain actions, such as when they sign up to start receiving emails, open an email or click through to the website.
  • Image library: The image library is one feature that many other services don't offer. You can choose from more than 1,000 professional photos to add to your emails.
GetResponse has a mobile preview built into its email creator that shows you exactly how your email will look on a smartphone as you design it.

Other features that GetResponse offers are A/B split testing, the ability to add videos to emails, the option to create surveys and QR codes, and a variety of social sharing tools that allow you to take advantage of your social media following.

GetResponse is a cloud-based system that is easy to use. Unlike some other services, which cram too much information into their login pages, GetResponse presents everything in a digestible way. The dashboard has five main options: create a form, create a newsletter, create a landing page, add contacts and create autoresponders. It shows how many subscribers you have and some basic statistics on the status of your most recent campaign.

There are several different ways to build your contact list. You can add email addresses into the system one by one, or you can import them in one batch using file formats like CSV, TXT, VCF, XLS, XLSX and ODS. The software also gives you the option of importing addresses from several outside programs, such as Google Docs, Google Contacts, Salesforce, Zendesk, Highrise, Magento, Formstack, FreshBooks and Batchbook.

To help you build up your contacts, the software lets you create custom forms for your site that customers can use to add in their email addresses themselves.

When creating a new email message, you have the option of using the software's drag-and-drop creator tool or an HTML source editor. You can choose from more than 500 predesigned templates or create custom templates from scratch by choosing the type of layout you want to work with.

You then customize the template for your needs. Each section of the template is divided into blocks, such as text only, image only, or image and text, which you can tailor any way you like. You can edit each block's size, text, font color, background color, etc. You can also add or remove blocks.

 

With GetResponse, you can choose any layout style you like. You also have the option of a predesigned template.

 


Once the design stage is finished, you can run several tests to see how the message looks in various email clients, such as Gmail, AOL and Outlook, and if anything in the message will flag it as being spam.

We were pleased with the customer service GetResponse provided. To gauge what customers can expect from the support team, we called the company multiple times, posing as a new business owner interested in the service.

Each of our calls were handled by pleasant representatives who thoroughly answered all our questions. Some of the other providers we spoke with gave one-word answers that didn't leave us with a clear understanding of their services. We didn't experience that with GetResponse.

We also tested the live chat tool, and we were just as impressed with the support we received there. Our questions were answered within seconds, and in just as much detail as we got over the phone.

In addition, the GetResponse website has a comprehensive learning center that includes video tutorials, FAQs, webinars, user manuals and whitepapers.

Some of the GetResponse templates we worked with weren't as sophisticated as those we tested on other services. However, with more than 500 templates, there are plenty to choose from that will likely meet your standards.

Another potential downside is that you don't get a dedicated account manager to help with any problems you have. Although they were certainly more expensive, a few of the other services we considered provide one specific person to turn to with any technical issues.

Want to learn more about email marketing services? Here's a breakdown of our complete coverage:

Additional reporting by Chad Brooks.

Editor's note: Considering an email marketing service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to get quotes and information from a variety of vendors for free:

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Saige Driver

Saige received her Bachelor’s degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for Business.com and Business News Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie. Reach her by email, or follow her on Twitter.