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Gadook Review

Skye Schooley
Skye Schooley
  • Gadook's reputation management services are geared toward individuals, however, it does work with small businesses.
  • Gadook's reputation management services are available on a month-to-month basis (with an estimated cost of $600 per month).
  • Gadook offers monthly progress reports via email.
  • This article is for small businesses that want to learn more about Gadook, the best reputation management service for individuals.

Gadook is our choice as the best online reputation management service for individuals. Whether you need to build or maintain a positive reputation, or suppress a negative one, Gadook can assess your situation and customize an appropriate, cost-effective plan using a variety of strategies (e.g., a free reputation analysis, review management, brand protection, social media management, and content creation). 



The Verdict

Gadook is our choice as the best online reputation management service for individuals due to its free reputation analysis, affordable pricing and specialized services for individuals.

We chose Gadook from dozens of reputation management services. To learn more about how we selected Gadook and to see all of our recommendations for reputation management services, visit our best picks page.

Gadook Pricing and Plans

Gadook doesn't have service plans for its reputation management services; instead, it creates a customized approach for clients.

Because services are customized to each client, costs vary. Gadook will base costs on the services it believes will achieve the greatest impact for the client and the amount of estimated labor needed to conduct those services. A Gadook representative we spoke with on the phone told us that the average individual can expect to pay $600 per month. That rate is lower than those of many other internet reputation management services we examined. 

Unlike many competitors that require six- or 12-month commitments, Gadook doesn't require you to sign a long-term contract; the company works on a month-to-month basis. According to Gadook, clients typically see desired results within three to six months. 

Besides offering online reputation management services, Gadook provides other online services such as web marketing, web design and development, project management, and consultation services. The estimated hourly cost for those services is $80 per hour.

Key takeaway: Gadook offers month-to-month pricing, there are no long-term contracts you need to sign. The average monthly cost for Gadook is $600 per month.

Gadook Features

Gadook provides a host of services to build up or repair your reputation. Here is more about the specific online reputation services Gadook offers: 

  • Brand building:Gadook offers a free reputation analysis to create a plan to enhance your online reputation. The company focuses on establishing your brand and promoting its image across multiple channels to ensure you're conveying the right message.

  • Rebranding: Rebranding is a strategy reserved for individuals who are trying to restore their reputation. Gadook's rebranding services include website redesign, content creation as well as other customized services.

  • Brand protection: With this strategy, Gadook monitors your web presence to ensure you maintain a good reputation. The company responds to negative comments and reviews, and creates microsites to promote positive content.

  • Social media optimization:Gadook reviews your social media accounts to ensure the content is appropriate. The company also optimizes your webpage for sharing on social media outlets.

  • Review management:Online reviews shape a company's and business owner's online reputation, so Gadook takes a hand's-on approach to managing reviews. The company can promote positive reviews, as well as alert you to negative reviews, so you can respond promptly. 

For the money, Gadook is an extremely thorough service that addresses all of the key areas that influence one's reputation: SEO, social media and websites, and review sites. The company will work with you to identify and respond to negative content while promoting positive content. 

Key takeaway: Gadook employs several strategies to build and repair one's reputation. These strategies include content creation, review acquisition and management, and social media optimization.

Additional Gadook Services

Gadook also offers the following services, which the company charges at a rate of $80 per hour: 

  • Search engine optimization: Gadook's SEO services include keyword research, webpage analysis, and assistance with setting up and maintaining a company blog.

  • Website development: Gadook can create and maintain your website, including handling any programming and database management. Gadook can also  install and configure your email servers,  firewalls, DNS, and web and server applications.
  • Project management: Gadook can oversee project preparations and scheduling. The company also offers end-user training and support services.

Key takeaway: Gadook offers additional services to help improve your online presence, like search engine optimization, website development and project management.


Gadook may not be the right reputation service for large businesses. It is, though, a great option for individuals who need to bolster their brand image. Gadook can work with a variety of individuals, including first-time job seekers to established C-suite professionals. 

In addition, Gadook is not an accredited member of the Better Business Bureau. Although BBB membership is not a direct reflection of the quality of a company, it is something we look for in a company we recommend as a best pick.

Gadook has an A+ rating with the BBB, and as of October 2020, there have been no complaints filed against the company in the past 12 months. 

Key takeaway: Gadook is not suited for large businesses, and it is not an accredited member of the BBB.

Gadook Customer Service

You can contact Gadook by phone, a contact form or webchat form. When you become a client of Gadook, you're assigned a dedicated account manager, who will work with you to create a strategy and  accomplish your goals.

Our customer service experience with Gadook was satisfactory. To test the quality of service, we contacted the company, posing as a business representative in need of online reputation management services for one of our organization's executives. Each time we called, the representatives we spoke with were engaged and forthcoming. While the customer service reps were not overly friendly, we had no trouble connecting with them, and they were accommodating of our requests for information.

Key takeaway: Gadook customer support can be reached via phone or contact form. When you become a client of Gadook, you're assigned a dedicated account manager.

Image Credit: Rawpixel / Getty Images


The Verdict

Gadook is our choice as the best online reputation management service for individuals due to its free reputation analysis, affordable pricing and specialized services for individuals.

Skye Schooley
Skye Schooley
Business News Daily Staff
Skye Schooley is a staff writer at and Business News Daily, where she has written more than 200 articles on B2B-focused topics including human resources operations, management leadership, and business technology. In addition to researching and analyzing products that help business owners launch and grow their business, Skye writes on topics aimed at building better professional culture, like protecting employee privacy, managing human capital, improving communication, and fostering workplace diversity and culture.