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Gadook Review

Best Online Reputation Management Service for Individuals

A Business News Daily Review

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Both businesses and individuals can benefit from reputation management, which is a service that helps to improve or maintain your online image. When searching for a reputation management service, it's important to look at the specific strategies the company provides and the type of clients it serves. Whether you're looking to build a new brand reputation, suppress negative reviews from a disgruntled ex-employee or build a positive reputation during your job search, these companies can help you do it. 

After conducting extensive research and analysis of online reputation management services, we recommend Gadook as the best online reputation management service for individuals. 

We researched more than 50 reputation management agencies, and Gadook was one of the only services to specialize in reputation management for reputation attacks on individuals. Although some reputation management strategies can be similar for businesses and individuals, it's important to find an agency that can properly assess your situation and customize an appropriate plan. Gadook offers several services for individuals and very small businesses, including a free reputation analysis, review management, brand protection, social media management, content creation and online brand monitoring. 

To learn more about how we selected Gadook and to see a comprehensive list of online reputation management services, visit our best picks page

Editor's note: Looking for the right online reputation management service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Gadook doesn't have set service plans or packages for its reputation management services; instead, the company charges based on estimated labor costs of $80 per hour. When the agency works with you to create an estimated service price, it will be based on the amount of estimated labor needed to conduct your reputation management services. Do you have a poor online reputation to clean up? Do you have a positive online reputation that needs better promotion or optimization? Gadook will determine your goals and then provide specific pricing. 

That said, a Gadook representative told us that the average individual can expect to pay around $600 per month. That rate is lower than those of many other internet reputation management services we examined. 

Unlike many competitors that require six- or 12-month commitments, Gadook doesn't require long-term contracts; the company works with you on a month-to-month basis. However, the company recommends that users stick with the campaign for at least three to six months to see the desired results. 

In addition to online reputation management services, Gadook offers a wide range of inbound marketing services. The final cost for those services is also based on how much time it requires to complete the task. 

Gadook provides a host of services to build up or repair your image, including reputation marketing, development or management. Gadook can provide reputation management services for both individuals and small businesses. 

Here are some of the online reputation services Gadook offers for both individual and businesses: 

  • Brand building: Gadook offers a free reputation analysis to create a plan to enhance your online reputation. The company focuses on establishing your brand and promoting its image across multiple channels to ensure you're conveying the right message.

  • Rebranding: Designed as a "status recovery" tactic, rebranding is reserved for a ding in your reputation. Gadook's rebranding service includes website redesign, content creation, server migration, new domain names and revamped customer service.

  • Brand protection: Gadook will monitor your web presence to ensure you maintain your reputation. The company responds to negative comments and reviews, and creates microsites to promote positive content. The benefit of this strategy is that negative content is pushed down in search engine results as the positive content climbs.

  • Social media optimization: Gadook will review your social media accounts to ensure the content is appropriate for your brand. The company also optimizes your webpage for sharing on social media outlets.

  • Review management: Online reviews can play a big role in an online reputation, so Gadook takes a manual approach to managing reviews. The company can promote positive reviews, as well as alert you to negative reviews so you can respond promptly. 

These services are the core components of reputation management across all of the services we reviewed. For the money, Gadook is an extremely thorough service that hits all of the key points. It emphasizes SEO, social media and websites, as well as manages dozens of review sites for you, helping you identify and respond to negative content while pushing positive content to the forefront. 

For $80 per hour, Gadook also offers the following services: 

  • Web marketing: Gadook offers SEO services such as keyword research, metatag development, site cleanup, directory and search engine submissions, keyword development, webpage analysis, blogging, and link development.

  • Web development: Gadook will build, create and maintain your website, including the publishing, programming and database management

  • Web design: Gadook considers web design a subset of the broader category of web development. The focus here is on art and design.

  • Project management: Gadook will oversee project preparations and scheduling. The company also offers end-user training and support services.

  • Consultation/meetings: An initial consultation with Gadook is free. Additional consultations may be necessary to cover general orientation, marketing strategy, web design, CMS and software education. Phone and email consultations are also available.

  • System administration: Gadook will install and configure your website, database and email servers, as well as firewalls, security, backup, system monitoring, DNS, email, and web and server applications.

  • Senior-level participation: Gadook offers solution architecture, advanced performance, security and disaster recovery strategies. This service also includes system integration, senior project management and advanced troubleshooting. 

Gadook's website hosts helpful tools for users to learn about reputation management and marketing services. The company offers a blog, white papers, free tools and more. Unlike many competitors, Gadook lists the cost per hour of each service. However, you need to contact a representative to get a price quote based on your specific needs. You can contact an agent via phone, a contact form or web chat. 

Our customer service experience with Gadook was satisfactory. To test the quality of service, we contacted the company, posing as a business representative in need of online reputation management services for one of our organization's executives. Each time we called, the representatives we spoke with were engaged in our line of questioning and forthcoming enough to offer the information we were looking for. While the customer service reps were not overly friendly, we had no trouble connecting with them and always felt accommodated. 

Gadook makes it easy for you to exercise control over the reputation management process while respecting your privacy. In fact, the company wouldn't reveal any of its past or current clients. Gadook also offered to sign a nondisclosure agreement in order to learn specifics about the executive we needed services for. 

If you need the company to create content, you just speak with your dedicated account manager. If you have particular brand-building goals in mind, Gadook will work with you to create a strategy to accomplish them. 

Because Gadook focuses on reputation management for individuals, it may not be the right option for large businesses. Although the agency does not specialize in business reputation management, it is a great option for individuals who need to bolster their brand online. Gadook can work with a variety of individuals, ranging from first-time job seekers to established C-suite professionals. 

Another minor drawback is that Gadook is not an accredited member of the Better Business Bureau. Although BBB membership is not a direct reflection of a company's quality, we like to see it in our best picks. Regardless, Gadook has a B+ rating with the BBB, and as of November 2019, there have been no complaints filed against the company in the past 12 months. 

Ready to choose a reputation management service? Here's a breakdown of our complete coverage:

Editor's note: Looking for the right online reputation management service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Skye Schooley

Skye Schooley is an Arizona native, based in New York City. After receiving a business communication degree from Arizona State University, she spent nearly three years living in four states and backpacking through 16 countries. During her travels, Skye began her blog, which you can find at www.skyeschooley.com. She finally settled down in the Northeast, writing for business.com and Business News Daily. She primarily contributes articles about business technology and the workplace, and reviews remote PC access software and collection agencies.