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Best Individual Reputation Management Service: Gadook Review

After conducting extensive research and analysis of online reputation management services, we recommend Gadook as our 2018 pick for the best online reputation management service for individuals.

We chose Gadook from a pool of dozens of online reputation management companies. To learn more about our full methodology and for a more comprehensive list of online reputation management services, visit our best picks page.

Gadook's pricing is based on your or your brand’s specific needs. The company doesn't have set service plans or packages for its reputation management services; it works with you to determine your needs. Do you have a poor online reputation to clean up? Do you have a positive online reputation that needs better promotion or optimization? Once it determines your goals, Gadook can provide pricing specifics.

While pricing for online reputation management is always subject to the specific services you require, Gadook has given us an estimate in the past – for about $400 per month. That rate is lower than those of many other internet reputation management services we examined.

Another positive to Gadook's pricing is that it doesn't require long-term contacts. The company requires a three-month commitment, after which it works with you on a month-to-month basis. So, if you're dissatisfied, you can discontinue working with Gadook quickly and without spending a lot of money. Most other services we reviewed have considerably longer minimum commitments. 

In addition to its online reputation management services, Gadook offers a wide range of inbound marketing services. The final cost for those services is based on how much time it requires to complete the task, but the rate is $80 per hour of working time.

Editor's note: Looking for a reputation management service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to have our sister site provide you with information from vendors for free:

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Gadook provides a host of services to build up or repair your image. The company differentiates between reputation marketing, which is designed to establish your image, and reputation management, which is reserved for handling or mitigating the effects of a crisis. Gadook can provide reputation management services for both individuals and businesses.

These are some of the specific online reputation services Gadook offers for both individual and businesses:

  • Brand building – This service focuses on establishing your brand and promoting its image across multiple channels. It's designed to ensure that you're conveying the message you want others to focus on.
     
  • Rebranding – Designed as a "status recovery" tactic, rebranding is reserved for a ding in your reputation. Gadook's rebranding service includes website redesign, content creation, server migration, new domain names and revamped customer service.
     
  • Brand protection – Gadook will monitor your web presence to ensure the reputation you're working to build remains in place. The company not only responds to negative comments or reviews, but also creates microsites promoting positive content. The benefit of this strategy is that any negative content is pushed down in search engine results as the positive content climbs to the top.  
     
  • Social media optimization – Gadook will review your social media accounts to ensure the content is acceptable and in line with the brand you're building for yourself. In addition, the company optimizes your webpage for sharing on social media outlets.
     
  • Reputation management – For reputation management, which Gadook uses in the event of a brand crisis, it offers an analysis of your current image and then establishes a strategy to repair and defend your brand.

These services are the core components of reputation management across all of the services we reviewed. For the money, Gadook is an extremely thorough service that hits all of the key points. It emphasizes SEO, social media and websites, but it also manages dozens of review sites for you, helping you identify and respond to negative content while pushing positive content to the forefront.

Gadook offers other services beyond reputation management. It charges for each of these services on an hourly basis – each hour of work on them costs $80.

  • Web marketing: Gadook offers SEO services such as keyword research, metatag development, site cleanup, directory and search engine submissions, keyword development, webpage analysis, blogging, and link development.
     
  • Web development: Gadook will build, create and maintain your website, including the publishing, programming and database management.
     
  • Web design: Gadook considers web design a subset of the broader category of web development. The focus here is on art and design.
     
  • Project management: Gadook will oversee project preparations and scheduling. The company also offers end-user training and support services.
     
  • Consultation/meetings: An initial consultation with Gadook is free. Additional consultations may be necessary to cover general orientation, marketing strategy, web design, CMS and software education. Phone and email consultations are also available.
     
  • System administration: Gadook will install and configure your website, database and email servers, as well as firewalls, security, backup, system monitoring, DNS, email, web and server applications.
     
  • Senior-level participation: Gadook offers solution architecture, advanced performance, security and disaster recovery strategies. This service also includes system integration, senior project management and advanced troubleshooting.
     

Our customer service experience with Gadook was satisfactory. To test the quality of service, we contacted the company multiple times, posing as a business representative in need of online reputation management services for one of our organization's executives.

Each time we called, the representatives we spoke with were engaged in our line of questioning and forthcoming enough to offer the information we were looking for. While the customer service reps were not overly friendly, we had no trouble connecting with them and always felt accommodated.

Gadook makes it easy for you to exercise control over the reputation management process while respecting your privacy. In fact, the company wouldn't reveal any of its clients to us, past or present, even upon request. Additionally, the company offered to sign a nondisclosure agreement in order to learn specifics about the executive we needed services for.

If you need content created, it's as easy as speaking with your dedicated account manager. If you have any particular brand-building goals in mind, Gadook will work with you to create a strategy that accomplishes it. 

The largest mark against Gadook's customer service was that the initial proposal seemed general, rather than tailor-made for us. Still, knowing we had the option to employ Gadook for long-term strategizing and a full analysis of our online image was comforting enough to accept the general outline. Also, though it seemed generic in terms of audience, the proposal was highly specific, outlining in detail what Gadook would do for us.

One other strike against Gadook is that it is not an accredited member of the Better Business Bureau. However, it has a B rating with the BBB and, as of November 2018, had only two complaints filed against it in the past year.

Ready to choose a reputation management service? Here's a breakdown of our complete coverage:

Editor's note: Looking for a reputation management service for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to have our sister site provide you with information from vendors for free:

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Chad Brooks

Chad Brooks is a Chicago-based writer who has nearly 15 years' experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.