Good news for Facebook advertisers: Managing your ad campaigns on the go is now easier than ever.
Last year, Facebook introduced the Ads Manager mobile site, which allowed advertisers to edit and create ads using their mobile devices' Web browsers. The site, used by more than 800,000 advertisers each month according to the Facebook for Business blog, made Facebook advertising portable.
Now, Facebook is making advertising even more convenient for marketers with the launch of its Ads Manager mobile app. According to the social network, more than 2 million businesses now use Facebook advertising. And with mobile technology taking over, providing an app for advertisers is an important next step.
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"As business owners and marketers spend less time on desktop computers and more on mobile devices, advertisers have a growing need to manage Facebook campaigns on the go," the company wrote.
So how does Ads Manager work? The mobile app, much like the desktop tool, allows advertisers to do the following:
- Create, start and stop ads
- Edit existing ads to fix typos, change images and more
- Change ad budgets, schedules and audiences
- Track ad performance
The app also features push notifications, which can notify marketers of any important updates or activities, like how their ads are performing or when they're about to reach their spending limits.
Ads Manager is available in the United States, and will be made available worldwide in the coming weeks. While the app is currently only compatible with iOS devices, Facebook expects to launch Ads Manager for Android later this year. You can download Facebook Ads Manager in the App Store.