Social marketing is one thing, but what if you could make a sale directly through Facebook? A new update to the platform's For Sale Groups feature makes it all possible.
Not familiar with For Sale Groups? Unlike Facebook pages, where you focus on marketing your business, building your brand and connecting with viewers and customers, For Sale Groups are Facebook communities where people can buy, sell and trade items. Some of these groups have become incredibly popular over the years — many have tens of thousands of active members.
Facebook users can join these communities, post about their items, view and comment on others' posts and ask questions or seek advice relevant to their industry. These groups are excellent resources for local artisans just getting started in the business world, and can even be a great way to drive visits to users' Etsy stores. [Facebook for Business: Everything You Need to Know ]
Facebook's latest addition, a new feature simply called "Sell," takes these For Sale Groups to the next level. So how does it work?
To use the feature, users can simply click "Sell" instead of "Post" when they're in the group. Sell allows users to create special posts that include item descriptions, prices and even a pick-up or delivery location. Posts can be marked "Available" or "Sold" so that potential buyers can see when an item is no longer for sale. And sellers can easily keep track of their inventory by viewing a list of all of their posts.
The Sell feature launched Feb. 10, and Facebook plans to roll out more features to For Sale Groups in the coming months, according to the Facebook newsroom. These features will make it easier for the creators and members of For Sale Groups to browse, search and connect with one another.
Sell is available on the Web, and can also be accessed via Android and iOS devices.
If you currently run a Facebook For Sale Group, you can submit your request to start using the Sell feature (and upcoming new features) by filling out this form.