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Lead Your Team Strategy

The Corporate Values That Attract Millennial Employees

The Corporate Values That Attract Millennial Employees
Credit: Rob Hyrons/Shutterstock

Millennials want to work for organizations that are focused on their people and purpose, not just what they're selling and how much money is being made, according to Deloitte Touche Tohmatsu Limited's (Deloitte Global) fourth annual Millennial Survey.

The vast majority of younger workers believe today's companies aren't placing enough focus on what can be done to help others. The research revealed that 75 percent of millennials think businesses are more focused on their own agenda, rather than helping to improve society.

That contradicts what most younger workers want from an employer. For 6 in 10 millennials, a "sense of purpose" is part of the reason they chose to work for their current employers. This is especially true among those who are relatively high users of social networking tools. Nearly 80 percent of "super-connected millennials" said their company's purpose was part of the reason they chose to work there, compared with just 46 percent of those who are the "least connected."

"The message is clear: When looking at their career goals, today's millennials are just as interested in how a business develops its people and how it contributes to society as they are in its products and profits," Barry Salzberg, CEO of Deloitte Global, said in a statement. "These findings should be viewed as a wake-up call to the business community."

Overall, businesses in the technology, media and telecommunications (TMT) sector are the most attractive to millennials. Part of the attraction is that younger workers feel this sector provides the most valuable skills and develops the strongest leaders. Specifically, 33 percent of those surveyed believe leadership is the strongest in the TMT sector, which is three times higher than the second-ranked industry, food and beverages, and four times that for the third-ranked sector, banking and financial services.

Millennials view leadership much differently than previous generations. The study discovered that today's millennials place less value on visible, well-networked and technically skilled leaders and instead, define true leaders as strategic thinkers, inspirational, personable and visionary.

Salzberg said millennials want more from their employer than might have been the case 50, 20, or even 10 years ago.

"They are sending a very strong signal to the world's leaders that when doing business, they should do so with purpose," he said. "The pursuit of this different and better way of operating in the 21st century begins by redefining leadership."

The study was based on surveys of 7,800 millennials representing 29 countries around the globe. All of those surveyed were employed full-time.

Chad Brooks

Chad Brooks is a Chicago-based writer who has nearly 15 years' experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.