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Twitter's 'Answers' Tool Helps Advertisers Track Mobile App Data

Twitter's 'Answers' Tool Helps Advertisers Track Mobile App Data
Credit: Shutter_M/Shutterstock

Mobile app companies, rejoice! If you've been advertising your app on Twitter, there's now an easier way for you to track how your campaign is doing.

This week, the social media giant announced the launch of its latest measurement tool, Answers. Answers is available for free and allows users to track promoted and organic app installations driven by Twitter. The tool is part of Twitter's mobile platform, Fabric, and provides real-time, optimized app analytics, according to Twitter's advertising blog.

So how can users start accessing Answers? Twitter explained that advertisers can start measuring installations from Twitter by integrating Fabric into their iOS or Android app, and selecting the Crashlytics Kit. Once you've integrated Fabric into your mobile app, you can start tracking conversions.[10 Creative Mobile App Ideas for Your Business ]

Answers shows you valuable information, such as daily active users, daily new users, top builds and more. It also breaks down information about your users by device and operating system. Additionally, Answers groups, compares and aggregates your data for you, so your data is easier to understand. It also means that you no longer have to analyze your data on your own, as Answers does that for you.

This new tool is also easy to implement, and since it's already built in to Crashlytics, it doesn't require code changes to set it up. According to the Twitter developers website, implementation has no impact on your performance, either.

"[Answers] streamlines the setup of understanding your app's key growth and retention metrics," Twitter representatives wrote.

While Answers is a free mobile measurement tool, Twitter also offers more extensive products for those who want more information.

"In addition to this free solution, we will continue to recommend our existing mobile measurement partners, which are ideal for advertisers who want to track conversions across multiple channels and measure lifetime value, while offering Answers for advertisers who simply want to track conversions attributed to Twitter for free," company representatives wrote.

For more information about Answers and to learn how to implement it in your business, visit Twitter's blog or the developers webpage.  

Brittney Morgan

Brittney Q. Morgan is a Brooklyn-based writer and editor, as well as a graduate of Drew University, where she majored in History. Along with writing for Business News Daily, her work can be found all across the web at Apartment Therapy, HuffPost, and more. You can find her on Twitter at @brittneyplz.