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Grow Your Business Social Media

Facebook Profiles Young People as Optimistic and Globally Conscious

Teen girl with social media technology
Credit: Sergey Nivens/Shutterstock

Lately, it seems like technology is taking over everything, including young people's lives.

The rise of mobile devices has meant that children, teens and 20-somethings are all growing up with technology close at hand — literally. And more mobile devices and Internet access mean more social media use, too. But what does this all mean for young people?

Perhaps unsurprisingly, it keeps them connected to their friends, family and the world around them, according to a new study from Facebook for Business. In the survey, 74 percent of young people ages 13 to 24 said that social media helps them stay up-to-date with their friends and family, 65 percent said they use social media to connect with people they see every day, 61 percent said that social media makes them feel like part of a wider community and 66 percent said that social media makes them feel more up-to-date with the world.

But, as it turns out, this generation is not all about smartphones and social media. Young people are now more optimistic, globally conscious and forward-looking than ever before. In fact, 58 percent of those surveyed said they would describe themselves as optimistic, and 72 percent said they try to see the positives in every situation.

Seventy-five percent of respondents said they want to learn more about other countries and cultures, and 59 percent said they're concerned about global issues.

And when it comes to the future, 61 percent said they were thinking about building up their savings. Not only that, but most young people (84 percent) said they want to work hard to reach their goals. [Instagram Beats Facebook for Social Marketing]

So how can your business use these findings? Facebook for Business had some suggestions.

"It's important to approach youth with empathy and recognize the ways in which young people today are the same as previous generations," the company wrote on its news blog. "Coming of age is a period of growth, change and possibility. And much of this activity now plays out online. It's important for your brand to find a role in helping young people in this transition. Develop content and campaigns that position your brand as a source of information, inspiration or validation."

The study, run by cultural insight experts at Crowd DNA, surveyed 11,000 people ages 13 to 24 in 13 countries around the world, including Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Norway, Sweden, the United Kingdom and the United States. 

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