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Lead Your Team Women in Business

Want Creativity? Don't Make it a Competition, Ladies

Want Creativity? Don't Make it a Competition, Ladies
Credit: Ollyy/Shutterstock

Does competition make women less effective when working in teams? While many successful career women might say otherwise, new research suggests it's true.

A study from Washington University in St. Louis finds that the benefits of adding women to workplace teams — increased collaboration and creativity — only shine through when competition isn't involved.

When competition is added into the mix, those benefits evaporate, said Markus Baer, one of the study's authors and an associate professor of organizational behavior at Washington University in St. Louis.

Researchers discovered that men benefit creatively from going head-to-head with other groups, while groups of women operate better in less competitive situations. As intergroup competition heats up, men become more creative and women's creativity drops.

"My hunch is that women disengage from the creative process because they anticipate that they will enjoy the process less if it involves competition," Baer told Business News Daily. "Women might see themselves as less competitive and probably sense that others may not expect them to do well either."

Baer said for men, the opposite holds true; collaboration and creativity go way up when men work in teams that are competing against each other. [4 Ways to Make Your Employees More Creative ]

"They really become a social unit and rely on each other more when forced to compete," Baer said. "My guess is that because men see themselves as more competitive, and we typically expect men to do well in competitive circumstances, they get more excited about the task at hand and fully engage it as well as each other."

The researchers found, however, that women do stand out in group settings when competition isn't involved. When teams work side by side, women tend to perform better, and even outperform men, in terms of creativity, Baer said.

Researchers said the results should warn businesses against using competition in all situations in which they want to stimulate creativity. Since competition isn't going to help women, and will probably hurt their creativity, managers should look for different methods of motivation, Baer said.

"Business should balance competition between teams by building in opportunities for teams to also collaborate," Baer said. "This could be achieved by encouraging teams to share important advancements they have made with other teams, by rotating members between competing teams, etc."

The study's findings are based on an experiment involving male and female college students working together in groups, as well as data gathered from 50 teams of scientists, engineers and technicians at a global oil and gas company.

The study was co-authored by Greg Oldham, of Tulane University; Abhijeet Vadera, of the Indian School of Business in India; and Roger Leenders, of Tilburg University in the Netherlands.

Originally published on Business News Daily

Chad Brooks

Chad Brooks is a Chicago-based writer and editor with nearly 20 years in media. A 1998 journalism graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff full time as a senior writer. Before Business News Daily, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including local and state government, crime, the legal system and education. Chad has also worked on the other side of the media industry, promoting small businesses throughout the United States for two years in a public relations role. His first book, How to Start a Home-Based App Development Business, was published in 2014. He lives with his wife and daughter in the Chicago suburbs.