If you're trying to make a good impression on future employers or potential clients and customers, it's important your LinkedIn profile stands out from the crowd.
When setting up a LinkedIn page, it is critical to understand how a profile can be tweaked to ensure it gets maximum exposure.
Isobel Tetchner, a marketing executive with the social media firm Link Humans, said a LinkedIn profile isn't just a simple résumé, but rather a place for professionals to showcase their best assets and achievements.
"A great LinkedIn profile can help you have more success in your job, whether it's being seen by a potential client, partner, investor, potential or even employer," Tetchner wrote on the company's blog.
Alexis Baird, a product manager for profiles at LinkedIn, said a LinkedIn profile is one of the first chances professionals have to make a good first impression for anyone discovering them on or off the social network.
"Even if you understand why it's important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first," Baird wrote on the LinkedIn blog.
To help professionals, Link Humans and LinkedIn have teamed up to offer 10 tips for building the perfect profile:
- Sell yourself. Be sure you have a catchy headline.
- Be sure to include the industry you work in your profile. Adding an industry could get you 15 times more profile views.
- Take advantage of LinkedIn's new publishing tools. Publishing a post is a great way to get noticed.
- Be sure to include keywords so you will be found in searches. A summary of 40 words or more makes you more likely to turn up in a future employer's search.
- Don't just say it, display it. Add rich media to make your profile pop. Even just adding a profile photo could result in 14 times more views than someone without.
- Be precise. Don't be afraid to use detail when describing past jobs or employers.
- Reorder your skills to make sure the most important ones are on top. Members who include skills get around 13 times more profile views.
- Join relevant groups. These will are visible in your profile. A profile is five times more likely to be viewed if you join or are active in groups.
- Include volunteer work. Volunteering can be just as important as work experience. More than 40 percent of hiring managers surveyed by LinkedIn said they view volunteer experience as equivalent to formal work experience.
- Be specific about your education. It will get noticed if you do. Members who have an education on their profile receive an average of 10 times more profile views than those who don't.
Originally published on Business News Daily