Even in the age of social media, exchanging business cards is still one of the best ways to make a new business connection. Now, a new partnership between LinkedIn and Evernote is bridging the gap between paper business cards and social media profiles. The two apps now work together to help you establish lasting connections — and all you need is your smartphone.
Here's how it works. When you receive a business card from a business connection or client, you can launch the Evernote app and snap a photo of the card using your smartphone's camera. Evernote can then use text-recognition software to pull names and contact information from the card, and it automatically adds that information to a digital address book.
That's where LinkedIn comes in: Once you've scanned a business card, Evernote will display information pulled straight from the individual's LinkedIn profile. That way, you can quickly and easily access additional information, such as the person's education or work history.
There are two main benefits of this new functionality. First, it eliminates the need to hang on to paper business cards, which can be easily lost or forgotten. Second, it removes some of the hurdles between meeting someone in person and connecting with him or her on social media.
Instead of making a separate effort to track down a new contact on the Web, Evernote can do the work for you. And because Evernote is available on all major mobile platforms — including Android, iOS, Windows Phone and Blackberry — anyone with a smartphone and a LinkedIn account can take advantage of the new business-card-scanning feature.
In addition to handling contacts, Evernote provides a bunch of great tools to help you manage your business. The free app lets you dictate or manually enter notes, snap photos, create to-do lists and more. It also automatically indexes your notes and makes them searchable from just about any Internet-connected device.