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Grow Your Business Social Media

LinkedIn Changes Increase User Visibility

LinkedIn Changes Increase User Visibility
LinkedIn offers tips to protect your personal data. / Credit: Gil C / Shutterstock.com

Two new LinkedIn features are giving members ways to increase their exposure on the social networking site.

This week, LinkedIn launched its new "Who's Viewed Your Profile" feature, which is filled with new visual analytics and actionable insights designed to give members more ways to manage their professional identities and increase their visibility across LinkedIn.

While the "Who's Viewed Your Profile" feature has always given LinkedIn users a way to discover new opportunities and be discovered by others, the new version will provide access to more data-driven insights, such as the industry a user's viewers work in, the keyword searches that led people to the member's profile and how the viewers found that user. Additionally, LinkedIn members will get information on what regions their viewers live in, what profession they work in and what companies they work for. [The Secret to Career Success: Branding Yourself]

"This will help you quickly identify trends and enable you to align your professional brand with your professional goals," LinkedIn project manager Udi Milo wrote on the company's blog.

In addition to the new "Who's Viewed Your Profile" features, LinkedIn is also adding real-time personalized tips on actions members can take to make themselves more discoverable to other like-minded professionals, potential employers and business partners on the social network.

The personalized tips provide suggestions on everything from actions members can take to complete their profiles to industry-relevant articles that they can share to professional groups they join. It will also show how those actions can potentially increase a member's profile views.

"Ultimately, this takes the guesswork out of how you can continue to build your own professional brand and manage your professional identity to make yourself even more productive on and off of LinkedIn," Milo wrote.

The new features are being rolled out to English-speaking members this week, with more languages to follow.

Originally published on Business News Daily.

Chad Brooks

Chad Brooks is a Chicago-based writer and editor with nearly 20 years in media. A 1998 journalism graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff full time as a senior writer. Before Business News Daily, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including local and state government, crime, the legal system and education. Chad has also worked on the other side of the media industry, promoting small businesses throughout the United States for two years in a public relations role. His first book, How to Start a Home-Based App Development Business, was published in 2014. He lives with his wife and daughter in the Chicago suburbs.