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Twitter Recruiting Catching Up to LinkedIn

social media, customer service
Credit: Dreamstime.

With more and more businesses using social media to find new hires, Twitter is quickly becoming the place they turn to first to uncover and engage with top talent, new research shows.

A study by social recruiting solutions company Gozaik found that Twitter is poised to unseat LinkedIn as the go-to social recruiting channel. Overall, job tweets are projected to exceed 2 million per month by the end of 2014.

The research revealed that, currently, 15 new jobs are posted on Twitter every minute, for a total of more than 500,000 each month. Additionally, the average number of jobs on Twitter has grown by nearly 32 percent in last six months.

Joe Budzienski, co-founder of Gozaik, said he feels people are often looking in the wrong place when trying to get an accurate portrayal of the job market.

"They are creating a perception that it is worse than it actually is," Budzienski said. "Millions of enterprises are demonstrating that they are still hiring, but are opting to recruit on Twitter as it is cost-effective."

The study discovered that the job postings tweeted span a diverse range of industries, including medical, IT, sales and marketing. Specifically, of the top 50 positions posted on Twitter, medical and dental roles comprise nearly 15 percent, with IT and sales jobs at more than 24 percent combined.

Gozaik’s Social Recruiting Index was compiled using a proprietary analytics methodology, which collects real-time insights from each job posting on Twitter.

Originally published on BusinessNewsDaily.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.

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