Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Archive Archive

Music's Most Popular Liquor Brands

liquor, bourbon, whiskey Credit: Whiskey image via Shutterstock

Fun and quirky business news from around the world.

Some of the top liquor brands are getting a free marketing boost thanks to the music industry, a new study finds.

Research from the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health revealed that that four alcohol brands specifically — Patron tequila, Hennessy cognac, Grey Goose vodka and Jack Daniel's whiskey — account for more than half of alcohol brand mentions in songs that mention alcohol. Researchers examined music from Billboard's most popular song lists in 2009, 2010 and 2011.

The study discovered that of the 720 songs examined, 167 mentioned alcohol and 46 mentioned specific alcohol brands, of which the leading four brands accounted for more than half.

"A small number of alcohol brands and beverages appear to make frequent appearances in popular music," said Michael Siegel, a professor at the Boston University School of Public Health.

The researchers found that alcohol mentions were most common in urban songs, like rap, hip-hop and R&B, followed by country and pop.

The study was recently published online by the Substance Use & Misuse journal.

Originally on BusinessNewsDaily.

Chad Brooks

Chad Brooks is a Chicago-based writer and editor with nearly 20 years in media. A 1998 journalism graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff full time as a senior writer. Before Business News Daily, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including local and state government, crime, the legal system and education. Chad has also worked on the other side of the media industry, promoting small businesses throughout the United States for two years in a public relations role. His first book, How to Start a Home-Based App Development Business, was published in 2014. He lives with his wife and daughter in the Chicago suburbs.