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360 Product Views Give Online Retailers an Edge

checkout . / Credit: Online Shopping Image via Shutterstock

A picture isn't always worth a thousand words. At least not when it comes to online shopping.

While still images are great for gallery views, they typically fall flat in showcasing items on product pages. To enhance the online shopping experience, businesses need to present interactive images of their products to show customers exactly what they're going to get. The problem? Rotating, 360-degree imaging equipment and technology costs more than $10,000, making it inaccessible to most small to medium-size businesses (SMBs).

RotaryView, a provider of interactive 360-degree retail imaging tools, launched the first free online image marketplace for e-commerce SMBs to find and create professional quality, rotating, 360-degree views of their products.

“We’ve been in the commercial 360-degreeimage space for over fifteen years and decided the whole system needed a reboot to catch on with the masses,” said Gev Rotem, CEO and co-founder of RotaryView, in a news release. According to the company, 360-degree product views give businesses a competitive edge, help boost sales and reduce return rates.

To help businesses transition to 360-degree photos, RotaryView offers three ways to implement the technology at their online stores:

1. Mobile app

RotaryView's mobile app lets you use your mobile phone to take professional 360-degree product images in less than 40 seconds. Images are automatically uploaded and embed codes are instantly generated for immediate use. The app is available on iOS and Android.

2. Advanced solution

Take your own photos using a camera, camera timer, rotating table and proper lighting. Upload the sequence of photos to RotaryView's cloud and a rotating image is automatically generated with an embed code to place on your website.

3. Ready-made 360-degree collection

RotaryView offers a collection of free, ready-to-use 360-degree images populated by photographers, retailers, resellers and name brands. This database includes 360-degree views of popular products, such as electronics, toys, baby products, kitchen items, sports gear, fashion, accessories and more.

RotaryView is currently used by Staples, J&R, Newegg, Sam's Club, OfficeMax and other online retailers.