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New Google Survey Tool Gives Businesses Feedback

Thumbs up Credit: Maurice Volmeyer | Shutterstock

Businesses now have a new tool to quickly determine the impression their website is making on consumers.

This week, Google unveiled its new website satisfaction surveys, which are designed to give any website owner an easy and free way to collect feedback from those visiting the site.

To use the new service, all website owners need to do is paste a small snippet of code into their HTML coding. This loads a satisfaction survey in the lower-right-hand corner of the website.

The surveys include four default questions:

1. Overall, how satisfied are you with this website?

2. What, if anything, do you find frustrating or unappealing about this website?

3. What is your main reason for visiting the website today?

4. Did you successfully complete your main reason for visiting this website today?

The default questions are free; however, users can customize questions for just 1 cent per response, or $5 for 500 responses.The surveys run until they have received 500 responses and then start again after 30 days as a way to give website owners the chance to track data over a period of time.

When the responses come in, Google automatically aggregates and analyzes the information, providing the data back to website owner through an online interface.

Google said the data collected from consumers will be anonymous, separate from their personally identifiable information and won't be used to a build a profile or deliver ads to them.

Businesses interested in including the surveys on their website must sign in to Google Consumer Surveys for website satisfaction to find the code snippet. Once logged in, follow the steps below to get the surveys loaded onto the site:

1. Enter the website name and URL, survey timing and survey frequency.

2. Click on the Activate Survey button.

3. Find the code snippet on top of the setup page, and copy and paste it into the Web page, just before the closing </head> tag. If the website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section.

More details on setting up the surveys can be found in the Google Help Center.

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Chad Brooks

Chad Brooks is a Chicago-based writer who has nearly 15 years' experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.