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Grow Your Business Technology

Technology Allows Small Businesses to Offer Gift Cards

A new technology is helping small businesses to take advantage of a potentially underserved sales opportunity: gift cards.

Branded gift cards have proven to be a boon to big retail and restaurant chains, generating sales and bringing in new customers. According to research from the National Retail Federation, 61% of gift card recipients spent more than the value of the cards, with the average gift card recipient spending an additional $29 over the value of the card. But only about 10% of small businesses offer gift card programs because the technology can be expensive and hard to integrate with less sophisticated small business point of sale (POS) technology and cash registers. 

NCR Silver’s new gift card update to its small business mobile POS system makes loading, accepting and managing gift cards as easy as taking credit card payments.  This gives small business owners an easy and affordable way to create powerful business-building gift card programs with their mobile POS.

NCR is a tablet-based, small business, mobile point of sale system that allows small businesses to take payments, manage their business and connect with customers anywhere.  NCR Silver combines mobile payments, business management, gift-card management, customer contact and social media interaction all in one program to make everyday easier for small business owners and managers.

Email David Mielach or follow him @D_M89. Follow us @bndarticlesFacebookor Google+.

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