1. Leadership
  2. Women in Business
  3. Managing
  4. Strategy
  5. Personal Growth
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Lead Your Team Managing

The Best Way to Reject a Job Candidate

The Best Way to Reject a Job Candidate Credit: No thank you image via Shutterstock

Employers who leave rejected job candidates with a bad taste in their mouths may see the bottom line suffer for it, new research shows.

A study by online job site CareerBuilder found that candidates who had a bad experience when applying for a position are less likely to seek employment at that company again. They are also more likely to discourage friends and family from applying or even purchasing products from that company. Overall, more than one in four workers have had a bad experience when applying for a job.

The vast majority of job candidates expect to hear responses from a company after an application, whether or not the employer is interested. But 75 percent of applicants said they never heard back from a business they applied to in the last year.

The research shows that by simply not responding, employers run the risk of losing out not only on a future employee, but a customer as well. Nearly one-third of those surveyed would be less inclined to purchase products or services from a company that didn't respond to their application.

Several other actions also led to bad experiences for applicants, including: employers who didn't let candidates know the company's decision following an interview, job requirements that didn't match what was in the job posting or company representatives who didn't present a positive work experience or seem knowledgeable.

The study found that the effects of a job candidate's negative experience can lead to a broader impact on the employer's ability to recruit and sell products. Specifically, more than 20 percent of job candidates who have had bad experiences would tell others not to work at that company, while 9 percent would discourage family and friends from patronizing the business.

Sanja Licina, senior director of talent intelligence at CareerBuilder, said that from the second job seekers view a job ad and apply, they are forming an opinion of who the company is as an employer and as a business.

"One bad applicant experience can have a ripple effect, with candidates not only vocalizing their dissatisfaction with how they were treated, but encouraging others not to apply or even buy products from that company," Licina said. "It's so critical that your employment brand effectively carries through at every touch point with candidates."

Just as bad experiences can carry long-term effects, so too can good applicant experiences, even if the candidate wasn't actually hired. Nearly 40 percent of candidates who were happy with the way an employer treated them after an application would recommend others to work at that bussiness, while 23 percent would be more likely to purchase products or services from that company.

The study was based on surveys of more than 3,900 U.S. workers.

Follow Chad Brooks on Twitter @cbrooks76 or BusinessNewsDaily @BNDarticles. We're also on Facebook & Google+.

Chad Brooks

Chad Brooks is a Chicago-based writer and editor with nearly 20 years in media. A 1998 journalism graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff full time as a senior writer. Before Business News Daily, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including local and state government, crime, the legal system and education. Chad has also worked on the other side of the media industry, promoting small businesses throughout the United States for two years in a public relations role. His first book, How to Start a Home-Based App Development Business, was published in 2014. He lives with his wife and daughter in the Chicago suburbs.