Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Archive Archive

Tebow on 'Most Coveted' Celebrity Endorsement List

celebrity . / Credit: Red Carpet Image via Shutterstock

What do a media mogul, a Grammy-winning singer, a duchess and a backup quarterback all have in common?  They are all among the most coveted celebrities for endorsements, according to promotions company The Marketing Arm and their Davie Brown Index.

[How to Get Celebrity to Endorse Your Product]

The Davie Brown Index for endorsements looks at the influence of a celebrity based on the ability they have to affect the purchasing decisions of consumers. A recent poll rated Oprah Winfrey, Adele, Kate Middleton and Tim Tebow as the four most coveted celebrity endorsers. Other highly sought celebrity endorsers include:   

  • Will Smith
  • Bill Gates
  • Hank Aaron
  • Tom Hanks
  • Jack Nicklaus

The Davie Brown Index measures more than 2,800 celebrities on eight different attributes.  These attributes range from appeal and aspiration to awareness and endorsement.

Reach BusinessNewsDaily staff writer David Mielach at Follow him on Twitter @D_M89.

Business News Daily Editor

Business News Daily was founded in 2010 as a resource for small business owners at all stages of their entrepreneurial journey. Our site is focused exclusively on giving small business advice, tutorials and insider insights. Business News Daily is owned by