1. Sales & Marketing
  2. Finances
  3. Your Team
  4. Technology
  5. Social Media
  6. Security
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Grow Your Business Sales & Marketing

200 Words That'll Land Your Email in the Spam Folder

spam-11120702 Credit: Dreamstime.com


Email marketing is an especially powerful tool for marketers. New email marketing tactics and strategies allow even the smallest companies to create campaigns that are professional and effective.

There are, however, some things that will land your email in the spam folder faster than you can say "delete." Craig Klein, CEO of SalesNexis, an online CRM and email marketing firm, offers a list of more than 200 words that, when included in your company's emails, can result in them being classified as spam by your recipient's spam filter.

"This is not the definitive or an entire list of words that activate spam filters," Klein said in his post on the email marketer's website. "It does give you a general idea of what to avoid in your email marketing. Obviously, anything salacious or that has sexual or pornographic words will get you blocked and could get you in trouble with your ISP (Internet service provider). In addition, don’t use $, !, * or any symbols, particularly in the subject line."

"Things like mon$y or nak*d just don’t make it," he said. "The folks that create the filters are way too sophisticated for that type of silliness."

Klein's list, compiled by the marketing services director of SalesNexus, Steven Greene, includes no-brainers like "online pharmacy" and "money- no refund!" But many of the terms on the list are phrases you might use every day. They include "click to remove," "click below" and terms like "marketing solutions."

The list also includes these 20 terms.

  • Accept credit cards
  • Act now! Don’t hesitate!
  • Additional income
  • All natural
  • Free website
  • Full refund
  • Get paid
  • Get started now
  • Gift certificate
  • Great offer
  • Order now
  • Order status
  • Orders shipped by priority mail
  • Print form signature
  • Print out and fax
  • Cellphone cancer scam
  • Cents on the dollar
  • Check or money order
  • Claims not to be selling anything
  • Claims to be legal

For the full list of more than 200 words, visit Klein's blog.


Business News Daily Editor

Business News Daily was founded in 2010 as a resource for small business owners at all stages of their entrepreneurial journey. Our site is focused exclusively on giving small business advice, tutorials and insider insights. Business News Daily is owned by Business.com.