A new study says poor employee morale can affect a candidate's interest despite good pay.
- 69% of job candidates will reconsider a company's offer if there's high turnover or the risk of burnout.
- 64% of survey respondents are likely to leave a job following a negative onboarding experience.
- 32% of respondents said they look at a business's website to learn about its company culture, while 29% said they contact current employees.
When trying to bring new talent on board, few things matter more than showing your company in a favorable light. With millennials embracing a job-hopping culture and with a job market that favors workers, it's become easy for people to change their minds about an employer. In a newly released study from Hibob, researchers found that a company's culture is a major factor in whether your business entices people to stay or experiences high turnover.
Conducted through a national online survey in May 2019, the survey examined potential dealbreakers for job hunters. It asked 1,000 American employees, age 18 and older, how they research a potential new employer and what existing employees want that could address any company culture concerns.
"In order to thrive in today's quitting economy, companies must create workplace experiences designed to retain today's workforce by promoting a clear work-life balance," said Ronni Zehavi, Hibob CEO. "While popular trends in perks have come and gone, culture and opportunity are key drivers of employee happiness and support collaboration and productivity."
Why candidates reconsider job offers
It's common knowledge that most industries have a probationary period for new hires. What companies may not realize is that they too are on a sort of probation as newcomers get acclimated with an office culture that may or may not make them want to stay. Regardless of any opportunities to move up in the company or how much the annual salary may be, researchers found that companies must continue making a strong impression if they want to avoid fast turnover.
According to the survey, a good company culture is so important that 69% of respondents said they would reconsider a job offer – even if they were offered a high salary – if current employees don't look satisfied with their positions or there is high turnover. Similarly, 64% of respondents said they were less likely to stay at a job if they had a "negative onboarding experience."
Other things that made new employees want to leave their new job were "competitiveness among team members or a boring culture," which both made up more than 30% of respondents' reasons for wanting to quit. The threat of burnout at work, however, remained the top concern for newcomers.
Learning about a company before accepting a position
Tech-savvy job candidates arm themselves with information about a company before they sit down for an interview. If your company is known for high turnover and burned-out employees, candidates can find that information online without much effort. While it may be tempting to whitewash your online presence, such a move could be even more detrimental to your search for new employees.
Researchers found that most job seekers base their opinions of a company on the information it provides online. Approximately 32% said they looked at a business's website, 29% said they reached out to current employees, and 19% said they searched a company's social media pages to learn more. According to respondents, 30% of them were "misled by the way a company presented itself online."
"With only one-fifth of candidates using information from sites like Glassdoor to inform their search, the responsibility of managing expectations falls into the hands of the organizations themselves," researchers wrote.
Meeting the needs of current employees
Even though a recent Conference Board survey showed 51% of people said they were satisfied at work, there are still plenty of things businesses can do to improve their company culture.
One of the things employees want most from employers is the opportunity for growth. In fact, researchers said that 56% of respondents ranked growth opportunities as more important to them than salary.
A good work-life balance is just as important to job seekers as it is to existing employees. They said the amount of vacation time offered (45%) and the potential commute distance (35%) were important considerations in evaluating a company.