The e-commerce market is growing fast, with Adobe recently jumping in more aggressively with a new offering, Commerce Cloud.
This service stands on the shoulders of the company's $1.68 billion acquisition of Magento last year. Commerce Cloud is the newest part of Adobe Experience Cloud, integrating with other core Adobe marketing and advertising products.
Adobe and similar suites of marketing platforms offer considerable benefits for businesses that want to make their customer experience more pleasant and glean necessary insights throughout that journey. Here are a few details that a small business needs to know about Adobe Commerce Cloud and what it offers.
What is Adobe Commerce Cloud?
It's a new part of Adobe Experience Cloud, a suite of marketing services for advertising, content management, email marketing and related services.
The portfolio is designed to bring content, email campaigns and other services together so that businesses can get the maximum insight from important metrics: Advertising Cloud, Marketo Engage, Experience Manager and Personalization.
What are some of the features?
In a blog post unveiling the new strategy, Jason Woosley, Adobe's vice president of commerce product and platform, describes the overarching feature goal: "Improve time to market and streamline operations to exceed customer and business expectations."
Customers can use the commerce dashboards to continually monitor and improve their merchandising, marketing and customer experience. The goal is to take as much ownership as possible of all the twists and turns on the digital customer journey.
Adobe says that this tool helps companies get useful insights into customer experiences as they morph and evolve so they can achieve a "customer-centric business transformation."
The bottom line is that the more information you can collect and turn into useful insights, the better positioned you will be for regular and happier customers.
Who is this for?
Adobe is targeting both B2B and B2C brands, particularly those that want to track commerce across different properties and brands. This is especially designed to trigger maximum insights across the different touchpoints of potential customers.
Businesses seeking to enhance their shopping experience and gain useful insights about their customer base may also find helpful tools in this newest offering.
What about integrations with other services?
Adobe specifically calls out its integration with commerce processes through Amazon Marketplace, the goal being for brands to synchronize their product catalogs and other key information across different channels. Commerce Cloud users will be able to sync up information with Amazon orders, which they can then use to build customer profiles based on sales. Adobe tools get support as well, with an integration for Adobe Experience Manager.
Woosley said in the blog post that the service will be agile and flexible. "Supported by advanced APIs, microservices, and enterprise system integrations, Adobe Commerce Cloud integrates with existing ecosystems and supports headless deployment models."
Adobe has a dedicated site for this suite that details the features. This site includes an omnipresent chatbot that will connect you with the sales team.