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'Panty by Post' Delivers French Undies Worldwide


A Canadian company has taken the "wine-of-the-month" concept to a whole new level. (Continued below photo...)



Just in time for the holidays, has launched a new subscription service that sends French panties in the mail to women all over the world with every flip of the calendar page.

With many styles to choose from, the service is designed for men searching for that perfect gift for their wife or girlfriend.

Users are able to select the duration of the package — ranging from a one-time gift to six months or a year — the size and the style, including thong, bikini and hipster.

Prices of both their Signature line and Bridal line, designed for brides-to-be and bridesmaids, range from $30 a pair to as much as $198 for 12 months’ worth.

Not wanting to leave the men out in the cold, the company also offers a line of briefs, which cost $30 a pair, or $80 for three pairs.

Owner Natalie Grunberg originally opened the business in 2008 in Paris as a way to spread the pleasure of French lingerie. Customers subscribe to the service from all over the world, with the biggest following in Canada, the U.S. and France.

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Chad Brooks

Chad Brooks is a Chicago-based writer and editor with nearly 20 years in media. A 1998 journalism graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff full time as a senior writer. Before Business News Daily, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including local and state government, crime, the legal system and education. Chad has also worked on the other side of the media industry, promoting small businesses throughout the United States for two years in a public relations role. His first book, How to Start a Home-Based App Development Business, was published in 2014. He lives with his wife and daughter in the Chicago suburbs.