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Grow Your Business Social Media

How 30,000 Twitter Followers Built My Business


They may not be famous, but in the digital world, they wield the power of celebrity. They're the Twitter elite — those who have tens or hundreds of thousands followers — and they are courted by tweeters who hope they'll favor them with a retweet or two. Getting on their good side can mean an instant boost for your business.

More importantly, however, these masters of the Twitter-verse have some lessons to offer. How exactly does one acquire 100,000 Twitter followers? Sounds like a full- time job, right? We asked five very successful tweeters to share with us their secrets to taming the Twitter beast. We'll run their stories all week in our five-part series: The Twitter Elite.

Michelle Mangen
The Virtual Assistant
Twitter Handle: @mmangen
Twitter Followers: 30,000 +

Michelle Mangen started her business, The Virtual Assistant – a company to which you can outsource your admin, accounting and social media needs -- in December 2008. She joined Twitter 11 days later. The two have grown together ever since.

"Without Twitter (and the relationships I’ve built there) I’m not sure I would actually be in business today," said Mangen, who currently has more than 30,000 Twitter followers. "It’s possible that I would be [in business], but with fewer clients than I have now."

She estimates that 90 percent of her business comes from Twitter. The social media tool has allowed her to reach beyond her immediate geographic area and attract clients she's never met.

"Without Twitter, I’d probably have resorted to face-to-face networking events that I just despise," she said. "And with face-to-face, my clients would probably be limited to my geographical area instead of all over the United States and Canada."

[: Answer questions, help out others, share a variety of content and retweet other people's content.

Sharing and retweeting doesn't indicate that you're endorsing the tweet, she said.

"Remember that you will get out what you put in," she said.


Jeanette Mulvey

Jeanette has been writing about business for more than 20 years. She has written about every kind of entrepreneur from hardware store owners to fashion designers. Previously she was a manager of internal communications for Home Depot. Her journalism career began in local newspapers. She has a degree in American Studies from Rutgers University. Follow her on Twitter @jeanettebnd.