Simply having a Facebook fan page used to be enough to help small businesses stand out from the crowd — but that’s no longer the case.
In an increasingly competitive social media landscape, businesses now are turning to advanced tools and applications to build robust, creative fan pages to help lure customers away from competitors.
Social media companies have also created do-it-yourself applications that require no programming expertise and are a fraction of the cost of employing an independent custom Facebook page designer — the option businesses typically faced in the past. They offer a variety of fan page templates and step-by-step instructions for customizing them. Options include adding maps, videos, contact forms or RSS feeds pulled from blogs.
When determining its Best Picks, Business.com examined a number of criteria, including the features offered, ease of use, the types of available templates and the support that exists for business owners. The specific aspects that Business.com encourages small businesses to consider when choosing among the Facebook fan page applications include:
- How many tabs can users create on an individual page? Some applications have a restricted number, while others allow for unlimited use.
- What tools are available? The tools small-business owners might want to consider include the ability to add a Twitter feed, a photo collage or background music to their fan page.
- How easy is it to navigate through the program? The Web interfaces should be easy to use and should provide clear instructions for using the tools.
- How much assistance is available? From user guides and tutorials to blog posts that provide new ideas, the amount of user support can vary by provider.
It was Social Page Builder's numerous features that cater to those without HTML code expertise and design skills that helped it earn a top ranking.