Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Archive Archive

5 Lessons Your Business Should Learn from Southwest Airlines


Southwest Airlines beat its competitors to the summer airfare war punch by offering a three-day sale with airfares as low as $40. The move has created lots of Internet buzz, and, presumably, lots of ticket sales. It's also a good lesson for every business that has to get ready to ride out the long, hot summer and come up with a clever marketing plan to beat out the beach and the BBQ for customers' attention.

Here are five lessons you can learn from Southwest.

  • Be first – You don't have to be the cheapest, but it helps to get a jump on the competition when it comes to clever marketing. If you're in a business where the competition is a bunch of copycats, make sure your ducks are in a row before you announce your plans. Get in and get out before your competitors know what happened. Let them play catch-up.
  • Think customer service – Southwest's sale wouldn't be such a big deal if the airline didn't already have a great reputation. Make sure you've got the goods and the service to back up whatever big promises you make. Otherwise, your efforts will be for naught.
  • Know their price – When it comes to grabbing the headlines, Southwest knows what it's doing. You don't hasten media maelstrom with a 10 percent off sale.
  • Offer value – A sale on something no one wants isn't really much of a sale. Southwest's sale gives the customers what they want… a cheap ticket basically anywhere. If you're going to offer a deal, make sure it's a good one.
  • Be branded – Before you deploy a giant marketing initiative)), be sure your brand is understood. Whether your business is local or a national powerhouse, having a CONLINK|915|clearly defined brand that customers understand is the foundation for a good campaign.


Business News Daily Editor

Business News Daily was founded in 2010 as a resource for small business owners at all stages of their entrepreneurial journey. Our site is focused exclusively on giving small business advice, tutorials and insider insights. Business News Daily is owned by