- Digital transformation has a significant impact on the business environment, creating challenges and opportunities.
- It is crucial to measure and understand the impact of digital transformation to be able to plan ahead.
- Google Work Insights is an important tool in network building and sales increase.
What is Google Work Insights?
"Work Insights is a tool built specifically to help businesses measure and understand the impact of digital transformation within their organizations, driven by G Suite," said Reena Nadkarni, a group product manager for G Suite.
That means data is aggregated at the team level. A team must contain at least 10 people. Work Insights shows how many people on that team have been active on G Suite in the last seven days and last 30 days. It further breaks down that info to tell you how many people are using Gmail, Drive, Sheets, Docs, Calendar, and Slides – and you can see how that breaks down by department level.
Credit: G Suite
This could be a helpful tool for any small business that's recently moved to G Suite. It can tell you at a glance how the adoption is going. Plus, IT administrators can see quickly which departments might need training on how to use the various apps in G Suite.
It can also help you see how well those different departments are communicating and collaborating. For instance, you can see how often sales is talking to marketing, and how often legal is talking to finance by sharing docs.
Credit: G Suite
"This insight can help executives identify opportunities to strengthen collaboration and reduce siloes," Nadkarni wrote in a statement released at a press conference in Japan on Sept. 19, 2018.
Google Work Insights is also a tool that allows administrators to monitor the deployment of G Suite apps such as sheets, Gmail and Calendar. This boosts workplace efficiency and helps measure productivity. While an employee could get away with poor productivity for a short time, it eventually affects the productivity of the whole team.
Microsoft offers a similar analytics product for Office 365 Business. In February 2018, Google claimed G Suite had 4 million paying members, but Microsoft claimed 135 million commercial users during its most recent quarterly earnings call.
Who should use Google Work Insights?
Human resource managers
This is a crucial tool for human resource managers to measure the productivity of its employees. Through this tool, they can appraise their employees and determine who to promote or who to retrench. Controls can also be put in place on sites that employees spend more time on that may not be related to work. Where employees work outside business hours, this is an effective tool for measuring the value of the hours worked overtime.
The human resource department is also to analyze patterns of behavior of its employees. These could be such issues as identifying when teams are most productive, when are employees most distracted or which teams work best with each other.
For the success of any activity in an organization, team members must be well conversant with their roles and responsibility. Work Insights assists team managers in establishing whether employees require any form of training on their roles. This is essential for every organization as incompetent staff may lead to huge financial losses either through their issuance of bad products or poor customer service in the service industry. Team managers are also able to tell if members of their teams are well conversant with all the apps.
Executives in an organization are able to keep tabs on collaboration by documenting interactions with an at-a-glance overview of app usage, tracking meetings and file sharing.
Security personnel can identify and manage security threats within an organization. They are able to spot suspicious activities on employee devices or whether any internal information has been shared externally
Benefits of Google Work Insights
Get insights on business, which only Google can avail.
Google contains a lot of data that small businesses can use to convert into sales. Patterns of customer behavior, customer reviews on opinions provide important data that companies can use when making decisions.
Build a complete picture of your organization.
It is essential for an organization to understand how its clients are interacting with its site or apps. You can link their behavior to your app or site usage enabling you to come up with better products and services.
Manage your employees better.
Google Work Insights assists team managers to manage their employees, measuring their productivity while encouraging collaborations between teams.
Make your data work for you.
Daily reports make decision-making easier. A quick analysis of data will assist an organization about which areas they need to invest in or where they need to make changes in teams.
Through file sharing, meeting, text messaging and document interactions, teams work together more efficiently.
Who needs Google Work Insights?
All departments in an organization require Google Work Insights. It is especially essential for small businesses so that they can minimize losses and reduce employee turnover.