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Feel Like an Impostor? Here's How to Fix It

Adam Uzialko
Adam Uzialko

"Impostor syndrome" describes a pattern of thinking that leads people to disregard their accomplishments and constantly fear being outed as a fraud amongst their peers. It is not a true disorder; rather, it refers to a common pattern of thinking that afflicts many people, especially entrepreneurs.

"As a serial entrepreneur who has managed several ventures at once, impostor syndrome can unfortunately manifest itself during our proudest moments and put a damper on our well-deserved accomplishments," said Kerrie Gotell, founder of KFIT Body. "It can present itself as anxiety, fear and self-doubt of our own capabilities to perform at a higher level than we ever imagined that we were capable of."

Why do so many entrepreneurs who are building successful businesses and reaching important milestones feel as though they aren't truly qualified? If you or someone you know suffers from the pattern of thinking known as impostor syndrome, these tips could alleviate the stress it causes and reaffirm confidence.

What does impostor syndrome look like?

Impostor syndrome is, essentially, an acute form of anxiety that centers on the thought that an individual's accomplishments thus far have been predicated on luck or the simple fact that they have not yet been found out as a fraud. No matter how impressive or numerous their accomplishments, they feel as though the moment of their unmasking is always imminent; soon enough, they'll be exposed as a phony.

While impostor syndrome is not a psychological disorder listed in the DSM-5, it is a real occurrence that impacts an estimated 70 percent of people at some point in their lives, according to a study in the International Journal of Behavioral Science. Think back to a time you felt you weren't doing well enough, even as you were being recognized as exceptional. For people managing impostor syndrome, those feelings are pervasive and can impact every aspect of their work, even when there are objective indicators that they are, indeed, successful in their endeavors.

"They may feel like everyone else in their line of business is doing a better job than they are, day in and day out," said Heidi McBain, author of "Life Transitions: Personal Stories of Hope Through Life's Most Difficult Challenges and Changes." "They may externalize the successes they are having as outside of themselves and internalize anything negative that is happening as completely their own fault."

Naturally, this has an adverse effect on a person's ability to build and run a business. If you're doubting yourself at every turn, it will be difficult (if not impossible) to make the judicious decisions needed to establish a successful company. Moreover, it could precipitate a crisis of leadership and harm employee morale. For businesses that require capital investment, it could even lead to missed opportunities to secure much-needed funding.

How to deal with impostor syndrome

Impostor syndrome, like any other pattern of thinking, is habitually learned and reinforced in the individual's mind. Therefore, it can also be broken and reconfigured. While retraining oneself to adopt healthier patterns of thinking is difficult, it can start with a few simple methods and by surrounding yourself with people who encourage you without offering platitudes and false hope.

"Track every accomplishment. Make them visible to remind you of your unique awesomeness," said Jeff Skipper, CEO of Jeff Skipper Consulting. "Build a moat with a peer network of people who will both encourage and challenge you."

It can also be helpful to share what you know with people who are just starting out in your field. Taking on a mentor role can reinforce in your mind that you do know quite a bit and have developed a set of valuable skills that have made you a successful entrepreneur.

"Bring on associates, interns, assistants who are eager to learn from you. Whether you think so or not, you have a lot to share with others," said Sara Stanizai, a diplomate from the Academy of Cognitive Therapy. "Mentoring someone who is new to the field will remind you how far you've come, and you'll realize that you do have a lot to offer."

Do not be afraid to seek out a professional therapist with whom you can discuss the root causes of your anxieties and hold you accountable to pursue the strategies you've set out to change your pattern of thinking. Therapists excel at providing a rational, realistic perspective when our minds are wandering off into distortions of anxiety.

"Therapy can be a safe place to talk about these feeling in depth, figure out where they are coming from, and learn ways to break these patterns," McBain said.

Finally, recognize that you are far from alone. Most people suffer from impostor syndrome of some degree at one point or another. It is up to you whether you suffer in silence. Remember, your accomplishments did not come out of thin air; the hard work and personal development you've gone through to become the person and entrepreneur you are today is what has delivered your success thus far, and your continued effort will continue to bear fruit.

Image Credit: fizkes/Shutterstock
Adam Uzialko
Adam Uzialko
Business News Daily Staff
Adam Uzialko is a writer and editor at and Business News Daily. He has 7 years of professional experience with a focus on small businesses and startups. He has covered topics including digital marketing, SEO, business communications, and public policy. He has also written about emerging technologies and their intersection with business, including artificial intelligence, the Internet of Things, and blockchain.