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Grow Your Business Sales & Marketing

Small Business Guide to Using Flipboard

Flipboard logo on phone screen
Credit: Pe3k / Shutterstock.com

It's easy to get into a rut when it comes to managing your digital campaigns. Websites, blog posts, social media feeds, and other methods have become the usual fodder for promoting your business.

But in our constantly-connected world, one resource that shouldn't be overlooked is Flipboard. The app, which is a popular destination for finding and curating content, offers a unique way for your business to showcase itself. Here's how to take advantage of it for your marketing efforts.

Flipboard allows you to follow topics, companies and other user-curated content to keep tabs on a specific subject, so you can use it to keep up with the competition or general industry trends. It regularly pulls these updates so it's perpetually feeding you new information. You can also share your collection with others.

Use Flipboard to take your best products or content and showcase it for current or potential customers. You can pull in links to products from your company's website, or put forth articles that are useful for the type of content you need to distribute. Check out this nostalgic gift catalog as an example.

You can use Flipboard's web regurgitation ability to repackage news clippings, features or other articles that showcase the work of a customer or client. It's a much better way to highlight your company's work or how a customer has benefited from your business by telling a better story than just sharing a collection of links.

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We all get those company newsletters, clogging up our inboxes with boring links and staid text. A Flipboard collection is far easier on the eyes. To add in your own content, create a custom magazine and pull in sources that your readers will find useful, so they keep coming back and don't send your message to the spam folder.

Forget spending tons of money on glossy handouts that are only going to end up in the recycling bin. This example from the Flipboard team shows how you can create a magazine handout that was used at a recent conference on business apps. Attendees can be given the link and then subscribe from their own Flipboard. This also allows you to continually update it over time and nurture those important contacts. [Interested in social media marketing tools? Check out our best picks for small business.]

You can create a digital magazine to share stories with your team. Simply go to flipboard.com/tech and use the group magazine module. You can set it up so that everyone on the team can help curate content to keep you all up on industry-related news, trends, competitor insights or even press coverage of your company. 

To do this and more, you need to have the right set of tools from Flipboard. The Flipboard Chrome extension lets you save anything from the web directly into one of your custom magazines.

Other useful resources include a magazine widget that puts your custom magazine on your website. There's also a follow, share, browser button and other resources that you can grab directly from Flipboard.

You may need to include instructions for your customers that are not familiar with the service. They'll also get a better experience from the dedicated app if they're accessing your content from a mobile device. However, your total package will come across in a more eye-catching manner than traditional methods.

Derek Walter

Derek Walter is the founder of Walter Media, which offers writing and content strategy services. He is also the author of Learning MIT App Inventor: A Hands-On Guide to Building Your Own Android Apps.